"Targeting Visitors to Korea"... Shilla Duty Free Appoints Actor Park Hyungsik as Promotional Model
Temporary Visa-Free Entry for Chinese Tour Groups
Shilla Duty Free Aims to Attract Customers with Hallyu Star Park Hyungsik
On August 18, Shilla Duty Free announced that it has selected actor Park Hyungsik as its new promotional model and will launch targeted marketing campaigns aimed at visitors to Korea.
On August 13, at the Shilla Duty Free Seoul branch located in Jangchung-dong, Jung-gu, Seoul, Shilla Duty Free signed a business agreement with Park Hyungsik’s agency, RBW Entertainment, officially appointing him as their promotional model.
On the 13th, at the Shilla Duty Free Seoul branch, promotional model actor Park Hyungsik (left) and Kim Boyeon, marketing team leader of Shilla Duty Free, are taking a commemorative photo at the appointment ceremony for Shilla Duty Free promotional models. Provided by Shilla Duty Free.
View original imageWith the temporary visa-free entry for Chinese group tourists set to begin in September, expectations are rising in the duty-free industry. Shilla Duty Free plans to attract customers by leveraging the global popularity of a well-known Hallyu actor.
Shilla Duty Free selected Park Hyungsik as its promotional model, citing his trustworthy image, broad domestic and international fanbase, and particularly high recognition across Asia.
Park Hyungsik has received widespread acclaim both in Korea and abroad for his versatile performances in dramas such as "Bomtresome," "Doctor Slump," and "Our Blooming Youth." His upcoming project "Twelve" is highly anticipated for showcasing another fresh transformation in his acting. Recently, he has continued his global activities by confirming the release of his first mini-album "BEGINNING" and a fan concert in Japan.
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To celebrate Park Hyungsik’s appointment as model, Shilla Internet Duty Free will hold a variety of events, including a quiz promotion, for two weeks starting September 1. Customers who watch the promotional video featuring Park Hyungsik and correctly answer the quiz will have the chance to win Shilla Duty Free shopping benefits and a model acrylic diorama through a drawing.
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