Lotte Department Store Opens 'Louis Vuitton Men's Boutique' at Incheon Branch

First Louis Vuitton Men's Boutique in Incheon
Strengthening Luxury Competitiveness

Lotte Department Store announced on August 18 that it had opened the Incheon region’s first-ever 'Louis Vuitton men's boutique' on the first floor of its Incheon branch on August 14.

At this new boutique, visitors can experience the full lineup of the 2025 Winter Men's Collection led by Men's Creative Director Pharrell Williams. This collection was completed in collaboration with NIGO, a leading designer in Japan's street fashion scene. It is characterized by its original reinterpretation inspired by 20th-century workwear archives and street culture.

A view of Lotte Department Store Incheon Branch located in Gwankyo-dong, Michuhol-gu, Incheon. Provided by Lotte Department Store

The boutique also features some popular items from the 'Louis Vuitton X NIGO (LV X NIGO)' collaboration collection. Notable products include a new mini-sized 'Shopper Tote' bag designed by Pharrell Williams and a 'Limited Edition LV Trainer Sneaker' created to commemorate the collaboration.

Since its opening in 2019, Lotte Department Store Incheon Branch has introduced a range of luxury brands such as Bottega Veneta and Cartier. In February of this year, it further strengthened its luxury offerings by unveiling Korea’s first combined men’s and women’s boutique of the renowned Italian brand Dolce & Gabbana.

Kang Woojin, Store Manager of Lotte Department Store Incheon Branch, stated, "The opening of this Louis Vuitton men's boutique is not simply about attracting a brand, but marks a significant turning point in leading the premium consumer culture in the Incheon area." He added, "We will continue to introduce luxury content and accelerate efforts to enhance the competitiveness of the Incheon branch as a key store in the greater Seoul metropolitan area."

This content was produced with the assistance of AI translation services.