Hankook Tire's 'Ventus Experience' Enthralls European Influencers

Differentiated Marketing Through Ultra-High-Performance Tire Experience
Strengthening Brand Presence in Europe with the "Ventus Experience"
Showcasing Innovative Technology and Driving Performance

Hankook Tire & Technology is strengthening its brand presence in Europe by launching a differentiated marketing campaign that allows consumers to experience the innovative technology of its ultra-high-performance tire, "Ventus."

Hankook Tire announced on the 14th that it hosted European automotive influencers in Korea for four days starting July 19th to conduct the 'Ventus Experience'. Hankook Tire

Hankook Tire announced on August 14th that it hosted European automotive influencers in Korea for four days starting July 19th to conduct the "Ventus Experience." The event took place at Inje Speedium in Gangwon Province, where the Lamborghini Super Trofeo Asia Series-exclusively supplied with racing tires by Hankook Tire-was held. Participants were able to experience the technological prowess of Ventus firsthand.

The Ventus tire proved its capabilities by mastering the Huracan Super Trofeo Evo2, conquering straight sections with a top speed of 290 km/h, 19 sharp corners, and elevation changes of up to 40 meters. It also demonstrated its grip, handling, heat resistance, and wear resistance under both extreme heat and heavy rain.

At Hankook Technoring, Asia’s largest tire test track, participants also took part in a driving experience program featuring the "Ventus Evo Z"-set to launch in Europe this year-as well as other sports lineup tires and supercars.

Participants joined Hankook Tire test drivers in supercars such as the Bugatti Chiron and Ferrari 488 Pista, experiencing high-speed circuit tests at up to 250 km/h. They also drove vehicles themselves in various driving conditions to experience the technology of Ventus tires. Additionally, they visited Hankook Tire’s high-tech research center, Hankook Technodome, and the company’s headquarters, Technoplex, to gain insight into future mobility technologies.

The participants plan to create visually engaging and in-depth video content showcasing the technology of Ventus, which is expected to further solidify the brand’s position in the global market.

A Hankook Tire representative stated, "By sharing the unique brand experience of Ventus-which encompasses performance, emotion, and technology-with customers in Europe and around the world, we plan to further strengthen our solid position in the ultra-high-performance tire market."

This content was produced with the assistance of AI translation services.