HK Innoen's Bionce Launches Sun Stick for a Fresh Summer

On August 12, HK Innoen announced that its slow-aging skincare brand Bionce has launched a new Sun Stick.

Bionce Skinfit Essence Sebum Control Sun Stick. Photo by HK Innoen

The Bionce Skinfit Essence Sebum Control Sun Stick is a stick-type sun care product designed for easy application. It contains silica powder to control sebum, providing a matte finish. With a gentle, mineral-based formula offering powerful UV protection at SPF50+ PA++++, it can be used safely even on sensitive skin.

This new sun stick adheres lightly without greasiness, making it ideal for use during the hot summer months. In human application tests, it improved immediate sebum secretion rates by 81.29%, and showed a product retention rate of 98.64% even after sauna use, thereby proving its sweat-proof function.

The formulation has also been carefully considered. It contains no animal-derived ingredients and has received vegan certification from the Korea Agency of Vegan Certification and Services. In addition, it excludes 11 ingredients, including oxybenzone, a major threat to coral reefs, to help protect the marine environment. The product is available for purchase at the official Naver Smart Store, 'Bioncemall.'

An HK Innoen Beauty BM Team representative stated, "In line with the consumer trend favoring hygienic and convenient use, Bionce has expanded its stick-type sun care line," adding, "We will actively target female customers in their late 20s and early 30s, leveraging Bionce's strength in high-performance, low-irritation products."

Bionce is a slow-aging skincare brand for the 20s and 30s demographic, offering a wide range of products including sun care, eye care, pigmentation care, and general skincare. The sun care line currently consists of the Skinfit Essence Moisture Sun Cream and two types of Skinfit Essence Tone-Up Sun Cream. In September, the brand plans to launch the Skinfit Essence Soft Cooling Sun Stick, which soothes skin heat.

This content was produced with the assistance of AI translation services.