Gwangju Shinsegae Strengthens Lineup of Children's Brands

Introducing Molo, Atelier Choux, and More
on the 6th Floor of the Main Building

Gwangju Shinsegae Co., Ltd. (CEO Lee Donghoon) announced on August 11 that it has strengthened its lineup of overseas premium children's brands, in response to the growing demand for differentiated items for children.

Through this enhanced brand lineup, the company is attracting customers by introducing brands that were previously unavailable in the region.

A view of the newly opened Molo store, a Nordic children's clothing brand, on the 6th floor of the main building at Gwangju Shinsegae. Provided by Gwangju Shinsegae

On August 8, Gwangju Shinsegae launched the Nordic children's clothing brand "Molo" on the 6th floor of its main building. Molo, a children's clothing brand founded in Denmark in 2003, is characterized by the simple and sophisticated sensibility unique to Nordic design and its distinctive patterns. The brand focuses on producing high-quality clothing that children can wear safely, using sustainable materials.

Molo has gained a strong reputation as a premium kidswear brand that expresses creativity and individuality through bold colors and playful prints. The brand is especially popular for offering a wide range of products for children from newborns to age 16, appealing to all age groups. To celebrate the store opening, Molo is providing a stamp for participation in a 100% winning lucky draw with every purchase, and is giving away Jibbitz with purchases of 200,000 won or more.

Earlier, on August 5, the "Little Ground" store on the 6th floor introduced products from the French baby brand "Atelier Choux" for the first time, drawing attention. The swaddle blankets from Atelier Choux, which have become must-have items among Millennial and Gen Z parents, have been met with an enthusiastic response, selling out quickly despite their high price and prompting additional reorders.

The swaddle blankets, made from 100% organic cotton certified in Europe, feature sophisticated and intricate prints inspired by works of world-renowned illustrators, with themes such as the Eiffel Tower in Paris and carousels. These blankets are also highly praised as gifts thanks to their luxurious packaging. Representative products include the Carousel Swaddle Blanket (priced at 118,000 won and 128,000 won), the Monceau Bib (85,000 won), and the Monceau Cashmere Blanket (698,000 won).

Kim Yooncheol, head of the fashion team at Gwangju Shinsegae, stated, "We have strengthened our children's brand lineup by bringing in differentiated premium brands," adding, "We hope customers will discover overseas premium children's products that were previously hard to find, now available at Gwangju Shinsegae."

This content was produced with the assistance of AI translation services.