'Kkumssi Sanghoe' Pop-up Store Operated to Expand Sales Channels for Local SMEs

Pop-up Store 'Kkumssi Sanghoe'
Showcasing Local Brands and
Daejeon's Signature Character 'Kkumdori' Products

Photo by Daejeon City

During the 'Daejeon 0 o'clock Festival', the 'Kkumssi Sanghoe' pop-up store will be operated to expand sales channels and enhance brand awareness for local small and medium-sized enterprises.

In particular, differentiated products featuring Daejeon's signature character 'Kkumdori', such as drip bag coffee, ceramics, and air fresheners, will also be available for purchase.

Daejeon City will host 'Kkumssi Sanghoe' at the event hall on the basement level 1 of Lotte Department Store Daejeon branch until the 16th. Thirty-five companies, selected through marketability and competency evaluations, will participate to showcase a wide variety of products, including food, daily necessities, and merchandise, all in one place.

During the event, a range of interactive programs will be offered, including limited sales of 'lucky boxes' filled with pop-up store products, a stamp tour and souvenir giveaway for customers, and a photo certification event. In addition, online promotions will be conducted through live broadcasts and video content featuring influencers, providing marketing that spans both offline and online channels.

Choi Wonhyuk, Director of Corporate Support at Daejeon City, said, "We hope this pop-up store will serve as a bridgehead for local companies to enter major corporate distribution networks," adding, "We will continue to discover and implement practical support measures to further expand market opportunities for local businesses."

This content was produced with the assistance of AI translation services.