Evejari Launches Online-Exclusive Brand 'On-Evejari'
Expanding Customer Touchpoints and Accelerating Growth of In-House Online Mall
Launch of Three New Wool Mattress Pad Products
Evejari announced on August 11 that it has launched its online-exclusive brand, 'On-Evejari (ON-EVEZARY),' which is available only through the company's own online mall.
Evejari stated, "We launched the brand to expand our touchpoints with customers who have diverse lifestyles and to further accelerate the growth of our own online mall." The company added, "By quickly and precisely analyzing the data accumulated on our online mall, we plan to gradually expand our lineup with products tailored to specific targets such as single-person households and newlyweds."
Since launching its own online mall, 'Evejari Mall,' in November 2019, Evejari has established an O2O (online-to-offline) structure connecting its online platform and offline dealerships. With the launch of On-Evejari, the company aims to drive more traffic to its online mall while also maximizing synergy between online and offline channels by linking brand sales data with dealerships for inventory management and demand forecasting.
New products under the On-Evejari brand have also been released. These include three types of wool mattress pads: the 'Basic Wool Pad,' 'Standard Wool Pad,' and 'Premium Wool Pad.' All three products utilize the natural properties of wool, which offers excellent moisture absorption and drying capabilities, helping users enjoy comfortable sleep even during tropical nights and the rainy season. Additionally, these pads feature washable functionality, making them easy to care for and maintain.
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Oh Youngdae, Deputy Head of the E-commerce Division at Evejari, said, "The launch of On-Evejari is a strategic initiative to further segment and meet the diverse sleep needs of our customers based on data from our online mall." He added, "By leveraging the strengths of an online-exclusive brand, we will continue to expand our product lineup, while also strengthening the synergy between online and offline channels through the connection between our online mall and dealerships."
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