Baemin Offers Coupons to Outstanding Small Businesses Selected by TOPS Program
30 Promising Small Restaurant Businesses Selected for Growth Potential
Woowa Brothers, the operator of Baemin, announced on August 7 that it will launch a food coupon promotion for restaurants run by small business owners selected through the 'Online Brand Small Business Support Project' (TOPS Program) organized by the Ministry of SMEs and Startups.
This promotion was planned as part of the second phase of the TOPS Program, which supports the digital transformation and growth of small restaurant businesses. The Ministry of SMEs and Startups and the Korea Small & Medium Business Distribution Center are discovering and supporting promising small business owners through the TOPS Program, which consists of a three-stage nurturing system: basic consulting, sales promotion, and market expansion, all led by the private sector.
This promotion by Baemin is linked to the second phase of the TOPS Program, focusing on sales promotion. It targets 30 outstanding restaurants among 300 small restaurant businesses that received basic consulting support in the first phase. Baemin will run the promotion until August 31, offering coupons that can be used at these selected restaurants to help TOPS small business owners boost their online sales and provide greater benefits to customers.
Baemin has newly opened a 'TOPS Store Support Page' within the app, where customers can receive a 10,000 won discount coupon on a first-come, first-served basis for orders over 15,000 won at TOPS restaurants. The support page can be accessed by clicking banners displayed on the app's main page or in the 'Together Store' section of Baemin's Win-Win Hall, if there are nearby TOPS restaurants available for order based on the user's address.
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Kim Junghyun, Head of Value Management at Woowa Brothers, said, "We hope this promotion will provide practical support for small restaurant owners in running their businesses," and added, "We will continue to offer various marketing support so that outstanding restaurants discovered through the TOPS Program can reach more customers online."
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