Ottogi Opens "Happy Nyamnyam Ramen Shop" at Hangang Bus Piers
Experience Space Operates on the Second Floor of Apgujeong and Ttukseom Piers
Ottogi announced on August 5 that it will operate a ramen experience space called "Happy Nyamnyam Ramen Shop" at the "Hangang Bus" piers managed by the Seoul Metropolitan Government.
Hangang Bus is a water-based public transportation system in Seoul, connecting a total of seven piers from Magok to Jamsil. It has been in trial operation since July 9. Ottogi is introducing this space at the Apgujeong and Ttukseom piers. The Apgujeong location officially opened on August 4, while the Ttukseom location is scheduled to open on August 9.
Exterior view of Ottogi's 'Happy Nyamnyam Ramen Shop' inside Hangang Bus Apgujeong Dock. Ottogi
View original imagePlanned under the concept of "Ottogi Ramen Shop on the Hangang River," the "Happy Nyamnyam Ramen Shop" allows visitors to purchase Ottogi ramen at the CU convenience store on the first floor of the pier building, then cook and enjoy it in a brand-themed space on the second floor while overlooking the Hangang River.
The "Happy Nyamnyam Ramen Shop" showcases Ottogi's brand identity through graphic design and aims to provide both domestic and international tourists with a dining experience and brand engagement alongside views of the Hangang River. To celebrate the opening, an event will also be held on the Ottogi Ramen Instagram account.
An Ottogi representative stated, "The new experience of 'enjoying special ramen on the Hangang River' is an attempt to reinterpret the everyday food culture of ramen in a unique way," adding, "Ottogi will continue to expand brand experiences with customers through various touchpoints in the future."
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