Ourhome Promotes Cultural Exchange Through K-Food by Sponsoring Korean American New Artists Association in New York

Accelerating Communication with Overseas Consumers and Expanding Partnerships
Sponsorship of the "Pop-up Kitchen" Held in New York on August 2

Ourhome announced on August 5 that it has signed an annual sponsorship agreement with the Korean American New Artists Association (KANA) and sponsored a New York pop-up kitchen event.

KANA is a non-profit organization established in New York in 2012. It operates programs such as exhibitions, lectures, and pop-up dining events with Korean artists, designers, and chefs, fostering the growth of the Korean creative community. Recently, KANA has expanded its focus to include cuisine as a form of art, reinterpreting Korean food in a modern way and facilitating exchanges that connect generations and cultures.

Jaekyung Lee, Deputy Head of KANA Culinary Team (from left), Hyunseong Kim, Co-CEO of KANA, Junbeom Jeon, Head of Marketing Division at Ourhome, and Hyewon Kim, Co-CEO of KANA, are taking a commemorative photo after signing a business agreement at Times Square, New York, USA, on the 24th of last month.
Photo by Ourhome

The signing ceremony, held on July 24 at Times Square in New York, was attended by Jeon Junbeom, Head of Marketing at Ourhome, as well as KANA co-representatives Kim Hyunseong and Kim Hyewon.

Through this agreement, Ourhome will participate as an official partner in KANA-hosted events and activities. In particular, the company has secured exclusive rights in the food and beverage sector, including Korean ready-made meals (HMR), catering, and Korean dining. With this partnership, Ourhome aims to establish a foundation for the spread of Korean cuisine in the United States alongside a partner with cultural and artistic influence, while also expanding brand and product recognition in the global market through various channels.

Additionally, during the sponsorship period, Ourhome will promote its brand and products by providing products and ingredients for kitchen events hosted by KANA. On August 2, Ourhome sponsored the "Zest of Jeju" pop-up kitchen held by KANA at Brioche Restaurant in New York. This event featured a four-course Korean fine dining menu that offered a modern reinterpretation of the spirit of Jeju, with 11 chefs from the KANA culinary team in New York presenting dishes inspired by "Jeju."

Ourhome plans to expand its collaboration with KANA, strengthening global exchanges through culture and the arts, accelerating the expansion of its overseas distribution network, and securing new business partners.

An Ourhome representative stated, "This collaboration marks a meaningful starting point for a global partnership encompassing both culture and cuisine," adding, "We will continue to seek out diverse global cooperation opportunities to promote the excellence of Korean food worldwide."

This content was produced with the assistance of AI translation services.