BBQ Waikiki Branch Opens... Third Store in Hawaii, USA

Opening at Waikiki Beach in Hawaii, USA
Offering K-Food such as Golden Fried Chicken and Tteokbokki

BBQ announced on August 5 that it will be opening an additional store at Waikiki Beach, a major landmark in Hawaii, USA.

Genesis BBQ Group recently opened 'BBQ Waikiki Branch' at Waikiki Beach in Honolulu, located on the island of Oahu, Hawaii. This is the third BBQ store in Hawaii, following the first branch at Kuono Mall and the second branch in Aiea.

'BBQ Waikiki Branch' view. BBQ

The island of Oahu, where the new store is located, is known for its high population density, with more than two-thirds of Hawaii's population concentrated there. In particular, Waikiki is a renowned tourist destination, famous for its beautiful beaches, as well as shopping spots such as the world's largest open-air shopping mall, Ala Moana Center, and a variety of upscale restaurants. Approximately 4 million tourists visit Waikiki every year, and the area generates about 42% of Hawaii's total tourism revenue, making it a core region for Hawaii's tourism industry.

BBQ plans to take advantage of these locational benefits. The Waikiki branch, with an area of approximately 74 square meters (22 pyeong), is a 'cafe'-type store specializing in takeout and delivery with a counter service style. This reflects the characteristics of the local market, where the majority of orders are takeout and delivery, especially from hotels located along the beach catering to tourists.

At this location, customers can enjoy signature menu items such as Golden Fried Chicken, as well as other chicken varieties including Yangnyeom Chicken, Soy Garlic, Red Chachak, and Cheesling. In addition, side menu items such as hamburgers and cheese balls are available, along with K-food options like Tteokbokki and Sotteoksotteok. There are also fusion menu items tailored to the Hawaii region, including Cheese Tteokbokki, Cream Tteokbokki, and Wok Tteokbokki.

A BBQ representative stated, "Since Hawaii is the world's largest resort destination attracting people from all over the globe, we will use this as an opportunity to showcase not only the excellent taste of Korean chicken but also the appeal of K-food to the world."

This content was produced with the assistance of AI translation services.