GS Shop’s Seasonal Ingredient ‘Food Market’ Drives 182% Surge in Female Customers Aged 45-54

Operated Food Market Three Times This Year
Themed Store Reflecting Trends... Sales Also Rise

GS Shop announced on August 4 that it successfully attracted both customers and sales by operating its food store, "Food Market," three times this year through its mobile application?in February, April, and June.

Food Market is a themed store that breaks away from the traditional approach of showcasing products centered on major food brands. Instead, it carefully selects and sells products based on premium food lifestyle trends and seasonal ingredients favored by customers.

During the first event in February, the number of Food Market customers increased by approximately 23,000 compared to the same period in the previous month. Notably, the key customer group?women aged 45 to 54?surged by about 182%. GS Shop defines women aged 45 to 54 as "Younger & Wiser" customers, who pursue a healthy lifestyle and rational consumption, and manages them as a major business indicator.

The purchase conversion rate (CR), which indicates the proportion of customers who make a purchase after viewing products in the store, also rose by 7 percentage points. Sales increased by more than 200% compared to the same period in the previous month. Themed food products sourced based on popular portal site search terms?such as "Samihun Galbitang" and "Artos Bakery"?as well as seasonal fruits like peaches and plums, captivated customers both visually and gastronomically.

GS Shop also secured new premium brands such as the organic granola "Lukt," antibiotic-free eggs from "Samcho Village," and premium kimchi "Jiyechan," and highlighted product value by utilizing artificial intelligence (AI) services. These strategic products accounted for about 15% of total Food Market sales and led the increase in revenue.

Food Market continued to deliver strong results in April and June. In April, the number of women customers aged 45 to 54 rose by 37%. During the June event, sales increased by approximately 52% compared to the same period in the previous month.

Based on these achievements, GS Shop converted Food Market into a permanent store starting in July. It now offers a wide range of themed products, from MD-recommended favorites like tomatoes, potatoes, and Makguksu to foods for healthy eating habits, such as breakfast options, home-cooked meal routines, and low-sugar and low-sodium alternatives.

In August, the store is targeting the hot summer weather by featuring cold noodle dishes such as naengmyeon, kongguksu, and buckwheat noodles, as well as health foods like samgyetang and galbitang, and a variety of ice cream desserts.

Jo Nayoon, MD of the M Food Team at GS Shop, said, "Food Market is a curated store that precisely reflects customer needs identified through their lifestyles. We will continue to introduce a variety of products and content so that 45?54 Y&W customers can enjoy a fresh and healthy food lifestyle."

This content was produced with the assistance of AI translation services.