Iksan City Achieves 77.8% Payout Rate for Livelihood Recovery Coupons, Ranks First in North Jeolla

Revitalizing Local Commercial Districts
and Expanding the Use of Local Gift Certificates

Iksan City in North Jeolla Province has achieved the highest payout rate in North Jeolla for the government’s livelihood recovery consumption coupon program.

According to the city on July 29, as of July 27, one week after the start of the consumption coupon distribution, the payout rate stood at 77.8%, the highest among the 14 cities and counties in North Jeolla.

Iksan City achieved the highest distribution rate in Jeonbuk Province for the government's livelihood recovery consumption coupon program. Photo by Iksan City

The key to this achievement is Dairooum, the Iksan Sarang Gift Certificate. Of the 210,000 recipients, approximately 70,000 people, or 33.8%, chose Dairooum. Iksan recorded the highest number of cases where consumption coupons were issued as local gift certificates.

This is considered the most effective example of fulfilling the government’s purpose for this program, which is to revitalize local commercial districts and expand the use of local gift certificates.

The main reason citizens chose Dairooum is its convenience. Applications can be easily submitted through the existing app without any separate authentication process, and payments can be combined with existing gift certificates, allowing even small balances to be used efficiently.

In addition, the benefit of a 10% payment support for using Dairooum consumption coupons at 80 policy-supported affiliated stores?including youth malls, good price businesses, local bookstores, and Chicken Road?also received a positive response.

Iksan’s strategy of actively utilizing the existing local gift certificate infrastructure is cited as a model case that faithfully reflects the original intent of the government’s policy.

Dairooum was introduced in January 2020 to help revitalize local commercial districts that had stagnated due to COVID-19. As of July 27, the total cumulative issuance amount reached 2.3411 trillion won, establishing itself as a pillar of the local economy. This year’s issuance target is also set at 432 billion won, the highest in the province.

The city has strengthened Dairooum’s competitiveness and reinforced the virtuous cycle of local consumption through policies such as cashback, expanding affiliated small business stores, and enhancing user benefits.

This year, by selecting a new operator, the city reduced issuance fees by 40%, expanded charging accounts to 44 financial institutions, and improved citizen convenience by adding new policy-affiliated stores such as Dairooum Taxi.

Mayor Jung Heon-yul said, “Iksan achieved the highest payout rate in North Jeolla thanks to the high participation of citizens and the convenience of Dairooum,” and added, “We will continue to promote policies to restore the livelihood economy and local commercial districts based on Dairooum.”

This content was produced with the assistance of AI translation services.