Yuyu Pharma Delivers Health Functional Foods to Ministry of National Defense MAKRI

by Choi Taewon

Published 28 Jul.2025 11:14(KST)

As Part of the "Yuyu Campaign" to Expand the Korean War Remains Excavation Project

Yuyu Pharma announced on July 28 that it has provided health functional foods to the Ministry of National Defense's Agency for KIA Recovery & Identification (MAKRI).

Jo Haehak, Director of the Planning and Operations Division at the Ministry of National Defense's Agency for KIA Recovery and Identification (left), and Woo Seungpyo, Head of the E-commerce Division at Yuyu Pharma, are taking a commemorative photo. Yuyu Pharma

Yuyu Pharma and MAKRI are collaborating on the "Yuyu Campaign" to promote the excavation project for the remains of Korean War casualties. Yuyu Pharma has delivered a total of six types of health functional foods to MAKRI, including Yupanssi Multi Gummy, Insamedi Forte, Noon&Good, and Man&Good. The products donated by Yuyu Pharma will be presented to the bereaved families who participate in the collection of DNA samples for the identification of the remains of national heroes.

The "Yuyu Campaign" is named to convey the message, "YOU and your acquaintances could also be bereaved families." The campaign was launched to revitalize a project that seeks to locate the remains of approximately 120,000 soldiers who died during the Korean War but have not yet been recovered, and to enshrine the identified national heroes at the National Cemetery through DNA testing with their families.

Anyone who has a relative within the eighth degree of kinship who went missing during the Korean War can participate in the "Yuyu Campaign." Following MAKRI's guidance, participants can simply collect a sample by rubbing a sponge swab inside their mouth at a nearby military unit, military/veterans/Red Cross hospital, or public health center. Upon sample collection, participants receive a commemorative gift and health functional foods. If confirmed as a bereaved family member, a reward of 100,000 KRW is given, and if the identity of a Korean War casualty is confirmed, a reward of 10 million KRW is awarded to the family representative.

Woo Seungpyo, Head of the E-Commerce Division at Yuyu Pharma, stated, "Yuyu Pharma will continue to fulfill its corporate social responsibility to contribute to the spread of a culture of honoring national heroes."