Dongkook Pharmaceutical Launches Easysmart Gummy Chu Hangover Relief at Convenience Stores
Hangover Relief Effect Proven by Human Application Test Results
Dongkook Pharmaceutical's hangover relief product 'Easysmart Gummy Chu' will newly enter major convenience stores such as GS25 and CU, following its launch at Olive Young.
'Easysmart Gummy Chu' sold at convenience stores is the gummy version of Dongkook Pharmaceutical's oral dissolving film-type hangover relief product 'Easysmart Film.' It can be conveniently chewed and consumed without water, one to three pieces before or after drinking, offering both ease of intake and palatability.
Easysmart contains 'Ice Plant Complex Concentrate,' an ingredient that meets the Ministry of Food and Drug Safety's guidelines for human application testing of hangover relief products. In a human application trial conducted on 80 adult men and women, improvements were confirmed in all nine items of the hangover questionnaire indicators. In particular, 30 minutes after consumption, blood alcohol concentration decreased by 15.1%, and acetaldehyde concentration decreased by 21.4%, proving a rapid and distinct hangover relief effect.
Especially since January 1, the Ministry of Food and Drug Safety has made it mandatory to submit human application test data for hangover relief products. As a result, consumer trust in Easysmart, which uses ingredients with scientifically proven efficacy, is expected to increase further.
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A representative from Dongkook Pharmaceutical stated, "'Easysmart Gummy Chu' became a popular item, recording the number one sales in the hangover relief category just one week after entering the Olive Young online mall in September last year. Through this entry into convenience stores, we aim to further improve accessibility and hope to become a great partner for consumers at drinking occasions in line with the 'healthy drinking culture' trend."
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