Lotte Mart Super Launches 'Nongshim Jagalchi x Boogie' with Busan Metropolitan City

Exclusive Launch in Collaboration with Busan Metropolitan City on July 24
Three-Party Cooperation Among Local Government, Manufacturer, and Distributor
"Promoting Regional Coexistence and Expanding Local Content"

Lotte Mart Super announced on July 24 that it will exclusively launch the 'Nongshim Jagalchi x Boogie (141g)' product in collaboration with Busan Metropolitan City.

Lotte Mart Super 'Nongshim Jagalchi x Boogie' product image. Provided by Lotte Mart Super

This collaboration is a regional coexistence project involving the local government, manufacturer, and distributor. On July 23, Lotte signed a three-party agreement with Busan City and Nongshim, leading to the release of a special product utilizing Busan's representative content. The product features a limited-edition package of the popular snack 'Nongshim Jagalchi,' inspired by Busan's landmark Jagalchi Market, and incorporates Busan's official character 'Boogie' along with local dialect phrases.

A promotional event will also be held to celebrate the product launch. The event includes four items: Jagalchi x Boogie (141g), Saewookkang (180g), Saewookkang Black (105g), and Alsaewoochip (110g), all offered at a flat price of 2,000 won each. Customers who purchase two or more items will receive an additional 10% discount. In addition, those who buy two or more packs of Jagalchi will receive one limited-edition Boogie collaboration sticker on a first-come, first-served basis.

Offline events highlighting the unique characteristics of the Busan region have also been prepared. Major stores in each area, such as the Gwangbok branch and Junggye branch, will feature 'Boogie Fishery' displays with a Jagalchi Market concept to recreate the local atmosphere. Starting from July 27, the Boogie character will visit stores in sequence to take photos with customers and distribute collaboration merchandise.

Next month, a 'Jagalchi x Boogie' sculpture will be installed near Nampo Station in Busan, where Jagalchi Market is located, creating a photo spot for both Busan residents and tourists. From August 1 to August 4, a promotional booth will operate at the 'Busan Sea Festival' held at Dadaepo Beach, hosting a variety of events.

Lee Hwaseok, MD of the Snack & Dessert Team at Lotte Mart Super, stated, "Distributors should not simply sell products, but also connect customers to the value and story behind the products. Starting with Busan, which has had a long-standing relationship with Lotte, we plan to introduce collaborative products with various regions across the country in the future."

This content was produced with the assistance of AI translation services.