"On Par with Pixar"... Why SK Magic's AI-Generated Animation Became a Hit

The SK Magic Content "OneCoke Plus, The Secret of the Ice Factory" Goes Viral
Produced Using an AI Solution

Inside the ice water purifier, there is an ice factory. The factory manager is a cleanliness fanatic who constantly inspects the hygiene status with a sharp eye. However, because the manager is overly focused on cleaning, the ice produced is neither diverse nor plentiful. To solve this problem, "OneCoke," who works at the ice factory, secretly activates a hidden system out of the manager's sight. This is the storyline of the SK Magic animation "OneCoke Plus, The Secret of the Ice Factory." This 2-minute-30-second content, which recently surpassed 1 million views on YouTube and is gaining popularity, was not produced by a professional animation studio. Instead, it was created internally at SK Magic using an artificial intelligence (AI) solution. By integrating AI technology into its workflow, SK Magic?recently renamed SK Intellix while retaining its brand name?has demonstrated its direction as a company aspiring to become an "AI wellness platform company."

On July 24, SK Intellix announced that it is preparing a follow-up brand video utilizing AI. The company explained that, following the positive response to "OneCoke Plus, The Secret of the Ice Factory," which was released on YouTube last month, it is now able to accelerate video production using AI.

SK Magic Brand Content_'OneCoke Plus, The Secret of the Ice Factory' Key Scenes

The SK Intellix Brand Marketing Team planned and produced "The Secret of the Ice Factory." Marketers, including manager Lee Dongseok, took the lead, even though animation is not their area of expertise. Comments on the content even say it is "on par with Pixar." The video was created using "Midjourney" and "VEO3," both of which are video-generative AI tools.

The story centers on the rivalry between the hygiene-obsessed ice factory manager and OneCoke, who wants to use the ice-making mode function to create various types of ice. The unique technological features of the SK Magic's new product, the OneCoke Plus ice water purifier?such as hygiene management and ice-making performance?are conveyed through a suspenseful storyline and relatable characters. In particular, the animation anthropomorphizes the inside of the water purifier, creating an original universe that makes the core technologies of the product easy and engaging for anyone to understand.

The main character of the animation, the new OneCoke Plus ice water purifier, allows users to directly select the speed of ice making, as well as the size, transparency, and hardness of the ice, according to their environment and preferences. Users can choose large, hard ice or produce a large quantity of relatively small ice cubes quickly. Hygiene has also been significantly improved. The ice room, where ice is stored, features the "Ice Room Triple UV Care System." In addition, the "Fourfold Safety Care System" blocks contamination routes through Coke UV Care, direct water pipe electrolyzed water safety care, and waterway circulation care. In the animation, these features are explained in an easy-to-understand way through the secret system operated by OneCoke.

An SK Intellix representative stated, "To effectively convey the main features and performance of the product, we planned the content with a 'funformation' concept that adds entertainment to information delivery, so that anyone can easily understand and relate to it," adding, "We will expand communication with customers through various digital channels."

This content was produced with the assistance of AI translation services.