"Authentic Japanese Flavor"... Lotte Wellfood Launches 'Seolleim Coolish Vanilla'

Japanese Lotte's "Coolish Vanilla"
Now Applied to "Seolleim"

Lotte Wellfood recently launched the popular Japanese Lotte ice cream 'Coolish Vanilla' in Korea under the name 'Seolleim Coolish Vanilla.' This marks the first time that a Japanese Lotte frozen dessert brand has been introduced in Korea with the same brand name and specifications.

Seolleim, first released in 2003, is Korea's first pouch-type ice cream. With its differentiated concept, it quickly became a leading ice cream brand, achieving sales of approximately 30 billion won within a year of its launch. Now in its 23rd year, Seolleim continues to enjoy steady popularity, recording sales of nearly 20 million units in the first half of this year alone, a period typically considered the off-season.

Japanese Lotte's 'Coolish Vanilla' is a product that originated from Seolleim after being introduced to Japan. It was developed in a format that delivers instant refreshment to suit local food culture, gaining popularity as a 'drinkable ice cream.' In 2021, a new patented blending technology was applied to help the fine ice particles separate more easily, further enhancing its 'frozen drink' character. The marketing campaign also featured athletes as models, emphasizing the message that 'drinking it instantly cools your body.' Last year, it grew into a major brand in Japan, recording sales of 18.2 billion yen (approximately 172 billion won).

Lotte Wellfood decided to introduce this product, which offers immediate refreshment, in response to growing summer demand for ice cream. The company plans to strengthen the brand's competitiveness by releasing it as a new flavor of Seolleim. Seolleim Coolish Vanilla is produced directly at the Lotte Wellfood manufacturing plant, using the same proven formulation as in the Japanese market. To create Coolish's signature fine ice crystals, the company uses the 'Ziegra' ice equipment. Introduced earlier this year, Ziegra is a facility that produces very small ice granules and was first used for the ice cream 'Wa.'

This content was produced with the assistance of AI translation services.