Starbucks Partners with Samsung Card... "Co-branded Card to Launch in Second Half of the Year"

Differentiated Benefits to Be Offered to Starbucks Rewards Members

Starbucks Korea will launch a co-branded card in partnership with Samsung Card in the second half of this year.

On July 22, Starbucks announced that it had signed a business agreement with Samsung Card the previous day at Samsung Card’s headquarters in Jung-gu, Seoul, to launch a co-branded card. The signing ceremony was attended by Jung Hyun Son, CEO of Starbucks Korea, Itaek Kim, President of Samsung Card, and other officials from both companies.

(From left) Jung Hyun Son, CEO of Starbucks Korea, and Itaek Kim, President of Samsung Card, are taking a commemorative photo after signing a card partnership agreement. [Photo by Starbucks Korea]

Through the co-branded card, Starbucks aims to offer differentiated benefits and services to Starbucks Rewards members and plans to collaborate with Samsung Card on card operations and joint marketing initiatives.

The number of Starbucks Rewards members has continued to increase every year and is now approaching 15 million. Members can enjoy special benefits offered through the rewards program.

A Starbucks representative stated, "We will continue to enhance a variety of customer benefits to provide an even more convenient and satisfying Starbucks experience."

This content was produced with the assistance of AI translation services.