"Customer Opinions Become Priority Initiatives"...Jin Okdong Meets Power Users

Invitation of Group App Power Users and Customer Advisory Panel to the Company
Directly Listening to Ideas and Adopting Them as 'Group Priority Initiatives'

Jin Okdong, Chairman of Shinhan Financial Group, personally invited customers to hear their opinions, and some of these opinions will be adopted and implemented as the group's priority initiatives.

Jin Okdong, Chairman of Shinhan Financial Group (first from the left), held a "Customer Invitation Meeting" at the headquarters in Jung-gu, Seoul on the afternoon of the 18th and took a commemorative photo with the group's app power users and customer advisory group. Some of the opinions expressed that day were adopted as "Group Priority Tasks." Provided by Shinhan Financial.

Shinhan Financial Group announced on the 22nd that it held a "Customer Invitation Meeting" at its headquarters in Jung-gu, Seoul, on the afternoon of the 18th.

This meeting was planned to reflect Chairman Jin's belief that, in order to realize Shinhan Financial Group's vision of "easier, more comfortable, and newer finance," it is essential to listen to the actual voices of customers. A total of eight participants were invited, including power users who actively use the group’s app and members of the customer advisory group. Chairman Jin personally prepared invitation letters for them, demonstrating his commitment to the event.

During the two-hour meeting, customers freely suggested ideas regarding inconveniences in app usage, areas for improvement, and new products and services.

In particular, among the opinions expressed that day, the following were adopted as "Group Priority Tasks": personalized design allowing customers to freely configure screens as they wish; personalized asset management that recommends useful products by utilizing each customer’s asset status and financial product subscription information; and services that provide customized information tailored to each customer's characteristics or situation in a timely manner.

Chairman Jin stated, "This meeting was an opportunity to confirm customers' visions for the future of finance and their expectations for Shinhan’s digital finance," adding, "We will continue to listen carefully to our customers' valuable opinions and pursue innovations that customers can truly experience."

This content was produced with the assistance of AI translation services.