Queenit Sees 95% Surge in Beauty Transactions in First Half of Year

Results of an Anti-Aging Focused Strategy

Rapolabs announced on the 21st that the transaction amount in the beauty category on its platform 'Queenit' in the first half of this year has approximately doubled compared to the same period last year.

According to an analysis of Queenit's sales data for the first half of this year, the transaction amount in the beauty category surged by more than 95% compared to the same period last year. During the same period, the number of orders in the beauty category increased by 118% year-on-year, and the number of ordering customers also grew by 148%, demonstrating strong growth.

Rapolabs announced on the 21st that the transaction amount in the beauty category on its platform 'Queenit' in the first half of this year has approximately doubled compared to the same period last year. Rapolabs

Rapolabs analyzed that the main drivers behind this growth were the strengthened curation of high-performance skincare products tailored to the skin concerns and lifestyles of women in their 40s and 50s, as well as the strategy to expand the brand lineup.

The expansion of the entire beauty category is also progressing rapidly. Since last year, Queenit has been increasing direct partnerships with a diverse range of beauty partners, including major brands, popular home shopping brands, and small to medium-sized brands. As a result, the number of brands in the beauty category has increased by 249% year-on-year, and the total number of beauty products has also grown by more than 61%.

In response to the growing demand from beauty customers, Queenit will hold the 'Queenit Beauty Festa' for five days starting today, offering discounts of up to 95% on approximately 3,000 beauty products. The featured products span all categories, including skincare, makeup, hair and body care, and luxury beauty, and are mainly composed of high-performance products favored by customers in their 40s and 50s.

A Queenit representative stated, "We will continue to strengthen our selection of high-performance beauty products to suit the healthy and beautiful lifestyles of our customers, and further solidify our position as a customized beauty platform for women in their 40s and 50s."

This content was produced with the assistance of AI translation services.