HiteJinro Launches Regular 'Ongi Warehouse' Seasonal Vitamin Sponsorship for Seoul’s Five Major Shantytowns

First Regular Delivery of 700 Servings of Seasonal Foods
Monthly Customized Food Support Planned

HiteJinro is set to fully launch the 'Ongi Warehouse Vitamin Project,' a program that regularly provides seasonal foods to shantytown communities using the 'Ongi Warehouse' ahead of the peak summer heat.

HiteJinro began its regular sponsorship this year by providing 700 servings of fresh fruits and vegetables to the five major shantytowns in Seoul?Seoul Station, Donuidong, Changsin-dong, Namdaemun, and Yeongdeungpo?through the 'Ongi Warehouse' and shantytown counseling centers on the 17th.

On July 21, HiteJinro announced that it began its regular sponsorship on July 17 by providing 700 servings of fresh fruits and vegetables?including peaches, plums, cucumbers, zucchini, and bell peppers?to the five major shantytowns in Seoul: Seoul Station, Donuidong, Changsin-dong, Namdaemun, and Yeongdeungpo, through the 'Ongi Warehouse' and shantytown counseling centers.

Since signing a joint cooperation agreement with the Seoul Metropolitan Government in 2013 to support and protect vulnerable housing groups during cold waves and heat waves, the company has continued various forms of support for the past 12 years. Starting this year, to promote residents' nutritional balance and health, HiteJinro is operating the 'Ongi Warehouse Vitamin Project,' which supplies fresh, seasonal foods every month through the 'Ongi Warehouse,' a specialized food market for shantytown communities run by the city of Seoul. Previously, in March, the company completed a pilot program by providing 250 servings of seven types of fruits and vegetables?including apples, Hallabong oranges, and shepherd's purse?to the Ongi Warehouse at Seoul Station shantytown, and in June, it supported the opening of a new Ongi Warehouse in Yeongdeungpo shantytown.

HiteJinro plans to provide customized foods tailored to each season and occasion every month through the end of the year, starting with healthy meals to help residents endure the July heat, followed by nourishing foods for Boknal (the hottest days of August), seasonal foods for the bountiful autumn in September, and traditional Chuseok holiday foods in October. The 'Ongi Warehouse Vitamin Project' is carried out in collaboration with 'Mr. Appa,' a fresh food startup in which HiteJinro has made a direct equity investment.

Kim Inkyu, CEO of HiteJinro, stated, "Following the pilot program in March and our support for the opening of the Yeongdeungpo Ongi Warehouse in June, we are now officially launching regular sponsorships for the five major Ongi Warehouses in Seoul shantytowns to put into practice our management value of 'genuine dedication.' We will continue to pay close attention and provide ongoing support so that vulnerable members of the local community can enjoy healthy daily lives."

This content was produced with the assistance of AI translation services.