"Comfortable Sleep Too"... Shinsegae Casa Materasso Sees 20% Sales Increase in June

CloudH Achieves Record Sales Last Month
"Demand for Functional Mattresses Expands"

Shinsegae Casa's premium sleep brand, Materasso, is showing a distinct growth trend in the summer sleep market, with its flagship mattress line, the Forest Collection, at the center of this momentum.

According to Shinsegae Casa on July 9, sales of the Materasso Forest Collection in June, when the summer heat began in earnest, increased by approximately 20% compared to the average monthly sales from January to May this year. In particular, the flagship model CloudH recorded its highest monthly sales in June since its launch in January.

Materasso Forest Collection CloudH Mattress. Shinsegae Casa

Shinsegae Casa explained, "This performance is the result of two factors: the brand foundation that has been strengthened over the past year through lineup adjustments and expansion of distribution channels, and the seasonal factor of increased demand for functional mattresses as the hot weather began."

The Materasso Forest Collection is designed to address summer sleep environments by incorporating a multi-layer structure of various natural materials that effectively regulate body temperature and humidity. The outer cover uses linen and eucalyptus-derived Tencel fabric, both of which offer excellent breathability and moisture absorption, while the inner filling features natural materials such as wool, alpaca, and coir, known for their superior temperature and humidity control properties.

CloudH, in particular, uses horse tail hair, a natural material once used in 19th-century European royal beds, providing a structure with excellent air circulation and resilience. Horse tail hair evenly distributes body pressure even in hot and humid conditions, quickly releases heat generated during sleep, and helps induce stable, restful sleep.

Shinsegae Casa is also running a variety of promotions until the end of this month to expand opportunities for customers experiencing summer sleep issues to try out its products.

Until July 27, customers purchasing a new Materasso Forest Collection mattress can receive discounts of up to 26%, depending on their membership level and purchase conditions. In addition, existing mattress users can receive up to an additional 35% discount through the "On-Gukmin Trade-In Promotion."

A Shinsegae Casa representative stated, "As demand for functional mattresses with breathability and moisture absorption increases during the summer, sales of high-performance products in the Materasso Forest Collection have shown a clear upward trend. We will continue to expand our range of natural material-based sleep products to meet the diverse needs of our customers and further strengthen our competitiveness in the premium sleep market."

This content was produced with the assistance of AI translation services.