"Delicious Food, Affordable Stays, the Best"... Perfect for Budget-Conscious Tastes [Your List]

Humid and hot... hips are shaking, these days we need a break

The peak summer vacation season, have you all decided where to go for a break?

"I want to leave, but I want to spend little money" Gather here

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"Delicious Food, Affordable Stays, the Best"... Perfect for Budget-Conscious Tastes [Your List]

Value-for-Money Travel is the Trend

With global inflation and economic uncertainty continuing, "value-for-money travel"-enjoying diverse experiences on a limited budget-has emerged as a new trend. Agoda, a travel platform, selected Daejeon, South Korea, as one of the top destinations in Asia for budget-friendly travel during the summer vacation season from June to August this year.

Agoda

Daejeon, South Korea, ranked 9th on Agoda's list of value-for-money travel destinations in Asia. The ranking was based on Agoda's analysis of average accommodation prices on its platform across nine major Asian markets. Daejeon recorded an average nightly rate of 126,294 won, placing it 9th overall. The top spot went to Surabaya, Indonesia, followed by Tirupati in India, Hat Yai in Thailand, Da Lat in Vietnam, Iloilo in the Philippines, Kuching in Malaysia, Nagoya in Japan, Kaohsiung in Taiwan, and Daejeon.

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Among South Korean Cities, Daejeon Stands Out

Daejeon is increasingly being recognized as a "fun city"-especially among Millennials & Gen Z-drawing attention as a young and dynamic travel destination. Thanks to its excellent accessibility from Seoul and convenient transportation infrastructure, it is popular among travelers who prioritize value for money.

Customers are selecting bread at Seongsimdang, a representative attraction of Daejeon. Photo by Heo Younghan

Visitors queuing up to buy bread in front of Seongsimdang main store, a representative attraction of Daejeon. Photo by Heo Younghan

In particular, Seongsimdang, Daejeon's iconic bakery, is considered a must-visit for a value-for-money "bread pilgrimage," offering a wide variety of baked goods at reasonable prices.

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Bread That Amazes the World?

On June 24, Japan's STV (Hokkaido Broadcasting) introduced Daejeon as a "hidden gem in Korea to enjoy with family" on its program "Dosanko Wide." A Japanese reporter who visited Seongsimdang explained that "some people even take the KTX from Seoul just to eat this fried Gombo bread. Its popularity is so high that 40,000 pieces are sold per day." Tasting the bread, the reporter remarked, "The outside is as crispy as a cookie, while the inside is moist and soft. I've never experienced this kind of texture before-not even in Japan," expressing amazement.

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Capturing the Hearts of Baseball Fans... The Famous 'Hanwha Life Ballpark'

Hanwha Eagles' home stadium, Daejeon Hanwha Life Ballpark

Hanwha Eagles Game Attended by Chairman Kim Seungyeon: Hanwha Group announced on the 4th that Chairman Kim Seungyeon attended the Hanwha Eagles baseball game on the 3rd to keep a promise made with employees during his on-site visits last month. /Provided by Hanwha Group

Hanwha Eagles achieved a full sellout of all 17,000 seats as of 7:14 PM during the home game against NC in the 2025 Shinhan SOL Bank KBO League held at Daejeon Hanwha Life Ballpark on the 3rd, marking the 36th sellout of the season. (Left) The infinity pool inside Daejeon Hanwha Life Ballpark, which began trial operation on July 1. / Provided by Hanwha Eagles

Hanwha Eagles achieved a full house with all 17,000 seats sold out as of 7:14 PM during the home game against NC in the 2025 Shinhan SOL Bank KBO League held at Daejeon Hanwha Life Ballpark on the 3rd, marking the 36th sellout of the season. (Left) The infinity pool inside Daejeon Hanwha Life Ballpark, which began trial operation on July 1. / Provided by Hanwha Eagles

Daejeon is also home to the professional baseball team Hanwha Eagles, making it a hotspot for travelers who want to enjoy both sightseeing and sports. With the Hanwha Eagles consistently ranking near the top of the league this year, Daejeon City and its districts are actively engaging in "sports marketing."

Recently, Hanwha Group Chairman Kim Seungyeon drew attention among baseball fans by attending a Hanwha Eagles game on July 3 to keep a promise he made to employees during his recent on-site visits.

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Daegu · Jeju Also in the Spotlight

Among domestic cities, Daegu and Jeju were also selected as popular value-for-money destinations in South Korea, with average nightly rates of 131,726 won and 143,948 won, respectively.