Aekyung Industry Launches Daiso-Exclusive Brand 'Blay'

Introducing Body Care Products Including Perfumes

On July 2, Aekyung Industry announced the launch of its new Daiso-exclusive brand 'Blay,' introducing a line of body care products.

Promotional shot of Aekyung Industry's Daiso exclusive brand 'Blay'. Provided by Aekyung Industry.

Blay is a brand developed exclusively for Daiso by Aekyung Industry. It was inspired by the Namib Desert, one of the oldest deserts in the world. The brand reinterprets the desert landscape as fragrances, allowing consumers to experience them in their daily lives.

The main fragrances include 'Signature Floral,' 'Aqua Musk,' and 'Windy Sandalwood.'

With the launch of the brand, Blay is releasing a total of six products, including three types of solid perfumes and three types of fragrance body mists.

A Blay representative stated, "We are launching the brand through Daiso, a channel highly favored by consumers in their teens and twenties," and added, "We hope that Generation Z consumers, who enjoy new discoveries and want to express their individuality, will be able to experience the mysterious scents of nature at reasonable prices."

This content was produced with the assistance of AI translation services.