hy Launches 'Tomorrow Campaign' to Lead Healthy Food Culture

On June 30, hy announced that it will launch the 'Tomorrow (To more low, Tomorrow) Campaign' to take the lead in creating a healthier food culture.

The Tomorrow Campaign is an expansion of the 'Sugar Reduction Campaign' that has been ongoing since 2014, and focuses on reducing sugar, fat, and additives in its products. Under the slogan 'Habits for a Healthier Tomorrow,' hy plans to further reduce annual sugar content by 1,600 tons.

hy is implementing Low-Spec initiatives, focusing on its main product categories. In April, the company applied a low-sugar formula to its signature vegetable and fruit juice brand 'Haruyachae.' The newly launched Haruyachae reduces the proportion of vegetables with high sugar content and increases the use of organic vegetable ingredients, lowering the total sugar content by about 25%. It also meets the recommended daily vegetable intake of 350g, ensuring nutritional balance. In particular, 'Haruyachae Light' has received a strong response, recording sales more than 35% higher in the first half of the year compared to the same period last year.

Kim Ilgon, Head of Marketing at hy, said, "The Tomorrow Campaign was designed to build a healthy and sustainable food culture," and added, "We plan to focus on developing products that go beyond sugar reduction and also take into account modern dietary habits and nutritional intake."

This content was produced with the assistance of AI translation services.