Three Major Department Stores Launch Summer Sale... Up to 50% Off on Short Sleeves and Swimwear

June 27 to July 13: Summer Sale at the Three Major Department Stores
Up to 50% Off Summer Items Like Linen Shirts and Swimwear
Shinsegae Department Store Features Pop-up Stores Including "Goddess of Victory: Nikke"

The three major department stores?Lotte, Shinsegae, and Hyundai?will launch their regular summer sales from June 27 to July 13 to mark the start of the full-fledged summer season.

Lotte Department Store will offer discounts of up to 50% on more than 550 brands at all locations. Fashion brands such as Polo Ralph Lauren, Juun.J, and ZIOZIA will offer up to 50% off on popular summer items like cooling short-sleeve knits and linen shirts. Sports brands including Nike, Adidas, and Vans will also offer summer functional items at discounts of up to 40%. Targeting the vacation season, swimwear brands such as Arena Swimwear, Nike Swim, and Renoma Swimwear, as well as sunglasses brands such as Oakley, Ray-Ban, and Vedi Vero, will introduce new vacation products at discounts of up to 30%. Shoe brands like FitFlop, Keen, and Suecomma Bonnie will sell rain boots and water-friendly sandals, ideal for the rainy season, at discounts of up to 30%.

A customer is browsing sun care products at the cosmetics store located on the basement first floor of the main branch in Sogongdong, Junggu, Seoul. Provided by Lotte Department Store.

Beauty products will also be discounted for the summer season, when UV rays are particularly strong. From July 4 to 13, a promotion will offer the summer's best-selling products at discounts of up to 15%. Exclusive sets of popular items for outdoor activities, such as sunscreens and cooling skincare, will be available. At Lanc?me, Lotte Department Store will offer an exclusive set with the purchase of 'UV Expert 50ml', including Teint Idole Ultra Wear 5ml, UV Expert Tone Up Rosy 10ml, Hydra Zen Soothing Cream 5ml, and R?nergie Lifting Eye Cream 5ml.

Limited-edition summer pop-up stores are also planned. At Lotte World Tower's AvenueL, from July 5 to 13, the first-ever 'La Terrazza Club' pop-up store by Acqua di Parma will be held in Korea, featuring three best-selling EDP perfumes: Mirto di Panarea, Fico di Amalfi, and Arancia di Capri. In addition, a pop-up for Crocs, known as the "national summer sandal," will be held. To celebrate the launch of the Crocs Pokemon Collection, the main branch's basement first floor will offer discounts based on purchase amount and a Jibbitz gift event from July 4 to 13.

During the same period, Shinsegae Department Store will offer 20% to 50% off on new summer arrivals and end-of-season items in fashion, accessories, and sports. Reflecting the recent surge in demand for vacation goods due to the sudden heat, popular swimwear brands such as Arena and Nike Swim will be discounted by up to 10% to 20%. The young fashion brand Brownbreath will offer 10% to 30% off, while Nike Golf and Adidas will hold 10% off events. Skechers and Mizuno brands will offer discounts of 10% to 20%.

Pop-up stores for indoor enjoyment to escape the heat will also be available. Until July 3, Shinsegae Department Store's Gangnam branch will host a pop-up store for the mobile game "Goddess of Victory: Nikke" at the basement first-floor special event hall. Featured items include the "Red Hood LP Player" for 135,000 won, "Red Ash OST Record" for 49,000 won, "Nikke Graphic T-shirt" for 39,000 won, and the "Neon & Anis Beer Glass Set" for 28,000 won. In addition, the Gangnam branch will hold a summer essential umbrella relay pop-up. Starting with the Austrian handmade premium umbrella brand Doppler (June 13?26), followed by the colorful Spanish umbrella Ezpeleta (July 11?24), and the Japanese fashion umbrella brand W.P.C (July 25?August 7), customers can explore a variety of popular parasols.

Hyundai Department Store will hold its summer sale event "The Sale" at its Apgujeong Main Store and other branches nationwide. More than 200 brands in fashion, accessories, and sports will participate, offering new summer items and end-of-season products at discounts of 10% to 50% off the original price. At the Trade Center branch, the "Traditional Casual End-of-Season Sale" will run at the basement first-floor event hall until June 30, with brands such as Lacoste, Beanpole, and Hazzys offering apparel at discounts of up to 50%. At the Sinchon branch, the "Nike Sale" will be held at the basement second-floor event hall from July 11 to 13, offering a variety of sportswear at discounts of up to 50%.

Hyundai Department Store will hold the night sale event "The Sale" at its Apgujeong Main Store and other nationwide branches from the 27th of this month to the 13th of next month. Provided by Hyundai Department Store.

Pop-up stores and exhibitions will also be featured. At the Pangyo branch, through June 29, the fourth-floor Iconic Square will host a "Harley-Davidson" pop-up store, offering brand apparel at discounts of up to 35%. Customers who spend 50,000 won or 100,000 won in a single day will receive a reusable bag or a packable bag, respectively. At the Trade Center branch's 10th-floor Culture Hall, a special exhibition of French master Michel Delacroix, "Forever, the Painter," will be held, displaying more than 120 works, including about 80 recently unveiled pieces and rare early prints. The exhibition will run until August 31.

This content was produced with the assistance of AI translation services.