Taean International Horticultural Therapy Expo Committee Promotes Event in Paris, France

Participated in the '2025 Korea Expo in Paris' from June 13 to 15
Promoted the Taean International Horticultural Therapy Expo and engaged with local stakeholders

The Taean International Horticultural Therapy Expo Organizing Committee participating in promotional activities at the '2025 Korea Expo in Paris' held in Paris, France, from the 13th to the 15th. / Chungnam Province

The Taean International Horticultural Therapy Expo Organizing Committee announced on the 16th that it participated in the '2025 Korea Expo in Paris' held in Paris, France, from the 13th to the 15th, conducting locally tailored promotional and invitation activities.

During the event, the committee operated a dedicated promotional booth to communicate the expo's theme, "A Healthy Future Found in Nature: Horticulture and Therapy," and introduced the differentiated content of the Taean International Horticultural Therapy Expo to event officials and local visitors.

Throughout the event, the committee held business meetings and conducted surveys with local stakeholders to understand local tourism policies, travel trends, and visitor preferences. The committee plans to use this information to develop customized marketing strategies in the future.

A committee official stated, "Through on-site promotion at this Korea Expo, we were able to directly confirm the interest of the European market, including France," and added, "We will continue to accelerate efforts to attract participants from around the world through cooperation with overseas organizations."

Meanwhile, the Taean International Horticultural Therapy Expo will be co-hosted by the province and Taean County for one month from April 25 to May 24 next year under the theme "A Healthy Future Found in Nature: Horticulture and Therapy." The event is expected to attract 1.82 million visitors from 40 countries.

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