Jackson Nines JS Opens Second Jackson Baeple Dessert Cafe in Munjeong-dong

Jackson Baeple Store No. 2 Interior View

Dessert cafe brand 'Jackson Baeple (JACKSON BAFFLE)' has opened its second store in Munjeong-dong, Songpa-gu, Seoul, marking the start of full-scale brand expansion.

Operating company Jackson Nines JS Co., Ltd. announced that, following the opening of its first store in Seoul in April this year, it newly opened its second store on the first floor of the SK V1 Building in Munjeong-dong on June 16. The first store attracted significant attention from consumers, recording high foot traffic immediately after its opening.

The second store differentiates itself from the first in both interior concept and menu composition. While the first store emphasized a warm pink-toned color scheme, the second store features blue tones to create a visually refreshing image. The main menu also reflects the season by offering Belgian-style waffles and summer beverages instead of the previous bagel-based 'Baeple'.

Newly launched signature menu items include the 'Deep Ocean Latte', a signature latte blending condensed milk and Champ coffee beans, the carbonated drink 'Shark Ade' made with soda, and the 'Matcha Cookie Smoothie' combining matcha and chocolate cookies. All of these products are exclusively available at the second store.

The company explained, "Given the location in Munjeong-dong, a densely populated business district, we have implemented an operational strategy that considers both accessibility and customer turnover."

Lee Jeongseok, CEO of Jackson Nines JS Co., Ltd., stated, "The second store is the result of combining our brand sensibility and operational experience," adding, "Future new stores will also be introduced with different concepts tailored to the characteristics of each area and customer preferences."

Jackson Nines JS Co., Ltd. operates all its stores directly, establishing a system that manages both profitability and quality. The parent company, Taewon CIND Co., Ltd., is evaluated as having a solid foundation for growth due to its stable financial structure based on its developer business.

Meanwhile, with the opening of its second store, Jackson Baeple is expected to further strengthen its presence in the emerging dessert brand market.

This content was produced with the assistance of AI translation services.