CJ Freshway Launches School Meal-Exclusive Zero Beverage "Dangijero Dang"

Planning School Meal-Exclusive Products with Taste, Health, and Convenience
Targeting the School Beverage Market with Trendy Flavors

On June 12, CJ Freshway announced that its school meal-exclusive food brand, Tuntun School, has launched three varieties of zero-sugar beverages called "Dangijero Dang."

Recently, demand for food and beverage products with a "healthy pleasure" concept has been increasing. In particular, "zero beverages" that retain sweetness while reducing sugar or calorie content have become a popular choice, leading to greater diversification in related product categories. Through its exclusive school meal zero beverage, "Dangijero Dang," CJ Freshway aims to expand its private brand lineup that considers taste, health, and trends, and to strengthen the competitiveness of its food ingredient products for school meals.

The new products come in three varieties: nectarine & plum, green grape, and lactic acid bacteria drink. The two fruit and vegetable beverages contain nectarine & plum or green grape concentrate and vitamin C, delivering both natural fruit sweetness and nutrition. The lactic acid bacteria drink minimizes sugar and fat content, allowing for guilt-free enjoyment.

All products are designed in 125ml aseptic packages. Since these items are mainly served as desserts in school meals, the packaging was developed with a convenient serving size and easy distribution in mind. The package design features cute characters and stylish colors to attract the attention of the Alpha Generation.

CJ Freshway plans to continue expanding its range of school meal dessert products, such as beverages and desserts, centered on the Tuntun School brand, by actively reflecting student preferences and food trends.

This content was produced with the assistance of AI translation services.