Culture Ministry Hosts "Traveling Hanbok Shop" in Sejong... Hanbok Up to 80% Off
The Ministry of Culture, Sports and Tourism, together with Sejong Special Self-Governing City and the Korea Craft and Design Foundation (KCDF), will hold the pop-up Hanbok store "Traveling Hanbok Shop" from June 13 to 15 at AK&Sejong on Hannuridaero in Sejong. Visitors will be able to purchase Hanbok, enjoy exhibitions, and participate in hands-on experiences that showcase the beauty of Hanbok and Hangeul.
In the sales area designed in the shape of Hangeul consonants, more than 100 types of Hanbok products will be offered at discounts averaging 40%, with some items up to 80% off. In the experience zone set up in the plaza, traditional Hanbok made from Hangeul-designed fabrics will be on display, and the "Proper Way to Wear Hanbok" event will allow visitors to rent Hanbok for free and take photos.
On the first floor of the event venue, a total of eight companies, including two based in Sejong, will participate in the Hanbok store. Visitors can try on and purchase a variety of products on-site, including traditional Hanbok, daily Hanbok, children's Hanbok, and Hanbok accessories. Customers who make purchases will receive gifts such as Hanbok fans and Hangeul keyrings, depending on the amount spent. On the second floor, the participating companies' signature products will be exhibited, showcasing contemporary interpretations of traditional Hanbok.
On the first day of the event, June 13, at 5:00 p.m., an opening ceremony and outdoor fashion show will be held. Visitors who verify their subscription to the Hanbok Shop social media channels will receive free admission tickets to the Hanbok Expo "Hanbok Shop" to be held at COEX in August, along with other various events.
Further details about this event can be found on the Hanbok Shop website.
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Lee Jeongmi, Director of Cultural Policy at the Ministry of Culture, Sports and Tourism, stated, "Since this event is being held in Sejong, the administrative capital, we hope it will serve as an opportunity for the government and public sector to take the lead in promoting the culture of wearing Hanbok."
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