Kyowon Tour Completely Revamps Package Lineup to Target Premium Market

Package Lineup Revamped to 'Basic, Prime, Top Class'
Reflecting Customer Needs

Kyowon Tour announced on June 9 that it will completely revamp its package lineup to target the premium travel market.

This overhaul is a strategic move to provide a wider range of choices in response to the diversifying travel preferences of customers and the increasing demand for premium travel. The existing mass-prestige package, "Travel Easy Plus," has been renewed as "Travel Easy Prime," and a new top-tier prestige package, "Travel Easy Top Class," has been introduced. As a result, the Travel Easy package lineup has been reorganized into three tiers: Travel Easy Basic (Standard), Travel Easy Prime (Mass-Prestige), and Travel Easy Top Class (Prestige).

Travel Easy Prime is a rational premium package that combines refined quality and practicality across accommodations, cuisine, and the entire itinerary. Key features include: accommodation at 4-star hotels, at least three local gourmet meals, core itinerary items as standard, no shopping or minimal shopping (1-2 times), no tipping and travel insurance coverage up to 300 million KRW, and assignment of a certified "Travel Easy Prime" guide.

The top-tier "Travel Easy Top Class" is designed to deliver a differentiated level of quality at every moment of the journey. Premium features include: accommodation at 5-star hotels, at least one meal at a Michelin Guide Bib Gourmand or 1-star restaurant, no tipping, no optional tours, no shopping, small-scale private travel, customized itineraries and dedicated concierge service (for select products), and assignment of a certified "Travel Easy Top Class" guide.

A representative product is the "New York and Boston 8-Day Tour." Travelers fly with Korean Air, optimizing travel time with a multi-city itinerary that arrives in New York and departs from Boston. The package includes accommodation at the luxury hotel "InterContinental New York Times Square by IHG," transfers via VIP van, free strolls through Central Park, a docent-led tour of the Museum of Modern Art (MoMA), and a New York walking tour tracing famous film locations.

The gourmet experience is also designed to match the highest standards. Guests can enjoy authentic New York steak at the renowned steakhouse "Peter Luger," savor a course meal with panoramic views of New York at "Peak," a restaurant located on the 101st floor, and indulge in fresh oysters and lobster at "Union Oyster House," America's oldest restaurant, which specializes in traditional seafood dishes.

A Kyowon Tour representative stated, "In response to the growing demand for high-quality travel, we have launched Travel Easy Prime and Top Class to offer customers even more special and differentiated travel experiences," adding, "We will continue to set new standards for premium travel and further expand our presence in the premium travel market."

This content was produced with the assistance of AI translation services.