Gwangmyeong City Partners with Local Companies to Foster Fair Trade Brands

Selected Just Vibe and Joseon Club
to Support Sales

Gwangmyeong City in Gyeonggi Province announced on the 26th that it held an agreement ceremony at the Gwangmyeong City Startup Support Center with two local companies selected through a public contest for the development of fair trade enterprises.

Participants pledge to promote fair trade at the Fair Trade Enterprise Development Project Agreement Ceremony held by Gwangmyeong City on the 26th at the Gwangmyeong City Startup Support Center. Photo by Gwangmyeong City

The city organized this contest to raise awareness of fair trade products and promote their consumption. The goal is to discover companies capable of producing, processing, selling, and distributing fair trade products, and to nurture them into fair trade brands representing the city.

The companies selected this time are Just Vibe Co., Ltd. and Joseon Club Co., Ltd. Just Vibe is preparing for preliminary social enterprise certification and plans to develop hand care products by leveraging its experience in wholesale and retail distribution. Joseon Club, which operates 'Cafe Gaudi' in Sohadong, plans to produce baked goods and sausage products that embody fair trade values, based on its connections within the local community.

Previously, Gwangmyeong City developed three types of fair trade socks and five types of coffee last year, which are currently being sold at local fair trade shops and through online channels.

Kim Kyunghee, head of the Social Economy Division of Gwangmyeong City, said, "Fair trade products represent a sustainable way of consumption that prioritizes people and the planet over profit," and added, "We will expand distribution networks and enhance accessibility so that all citizens can easily consume these products in their daily lives."

This content was produced with the assistance of AI translation services.