Lotte Asahi Unveils Renewed 'Super Dry Draft Beer Can' and Launches 485ml Size

Package Renewal After Two Years
Lineup Expansion with 485ml Large-Size Product Starting in June

The 'Asahi Super Dry Draft Beer Can' is expanding its lineup with a package renewal and a new large-size option, two years after its launch in Korea.

On May 22, Lotte Asahi Liquor announced that it will renew the packaging of the Asahi Super Dry Draft Beer Can, which was first introduced in Korea in May 2023.

The renewed product features the iconic silver octagonal pattern, a signature design element of Asahi Super Dry, to strengthen the brand identity. In addition, the instructions for consumption on the back of the package have been improved for greater clarity and ease of understanding. The alcohol content remains the same at 5%. The renewed package will be shipped sequentially starting at the end of this month.

Furthermore, next month, the company will launch a new 485ml draft beer can, expanding its lineup. The company explained, "We decided to introduce a large-size product to meet consumer demand for a larger volume than the existing 340ml can."

A representative from Lotte Asahi Liquor stated, "We will continue to strive for customer satisfaction by providing a variety of high-quality products from overseas to Korean consumers."

This content was produced with the assistance of AI translation services.