Capturing the MZ Vibe: Lotte Department Store Busan Main Branch Offers Shopping and Experiences with "ALL THAT Young Festa"

A festival filled with youthful vibes
"ALL THAT Young Festa" to be held from May 23 to June 1

Lotte Department Store's Busan Main Branch will host a special fashion festival for the MZ Generation, "ALL THAT Young Festa," on the 7th floor from May 23 to June 1, 2025.

Mark Gonzales. Photo by Lotte Department Store

The event will feature a variety of programs, including discount promotions on trendy brands, customer participation events, and engaging content, aiming to enhance the joy of early summer shopping.

This festival will bring together a total of 25 fashion brands popular among young customers, including Guess, Levi's, Covernat, and Xexymix. Through Brand Day events, customers can enjoy discounts of up to 30%.

Additionally, a special gift event will be held twice on weekends, where customers who spend 200,000 won or 400,000 won or more will receive Lotte gift certificates worth 10% of their purchase. Notably, 15 brands, including Sistina, Rolarola, and Mind Bridge, will offer practical and emotional appreciation gifts such as umbrellas, celebrity photo cards, and eco-bags.

On the basement first floor, a special "YOUNG Festa Clearance Sale" will take place. From May 23 to May 25, customers can purchase summer essentials such as T-shirts and pants at reasonable prices. Popular items from each brand have been carefully selected, and the limited quantities are expected to sell out quickly.

At the same location, from May 23 to June 5, a pop-up store by the global multi-sports select shop "Boardriders" will be open, drawing the attention of fashion enthusiasts with limited-edition items and the latest collections available on-site.

The highlight of the festival will be the "QWER Siyon Pop-up Store Visit Event," held on the 7th floor from 2 p.m. on May 25.

This event will feature collaborative content with the authentic knitwear brand "Knitted," and a passionate response from the MZ Generation fandom is anticipated. On the day of the event, popular short-sleeve T-shirts from brands such as Who.A.U and Xexymix will also be available at special prices, promising a memorable day for both fans and customers.

Furthermore, the main pathway and void space on the 7th floor will be decorated with brand-specific photo zones and emotional installations, encouraging visitors to take photos. This photo content is expected to generate spontaneous viral effects on social media.

Nam Jongseok, head of the women's fashion team at Lotte Department Store's Busan Main Branch, stated, "This 'ALL THAT Young Festa' is a customized fashion event for the MZ Generation, combining trendy brands with offline experiential content to offer customers a new shopping experience," adding, "We aim to expand our communication with the younger generation not only through fashion but also through various attractions such as photo zones."

This content was produced with the assistance of AI translation services.