"Baeknyeon Store Recipes as Meal Kits"... SEMAS Recruiting Companies for Project Participation

Joint Development of Co-Branded Products with Lotte Wellfood
Commercialization of Top Menus with "Theory of SICSA"
"Building a K-Brand That Lasts Over 100 Years"

The Korea Small Enterprise and Market Service (SEMAS) announced on May 14 that it is accepting applications for the "2025 Baeknyeon Store·Baeknyeon Artisan X Lotte Wellfood Win-Win Project" in collaboration with Lotte Wellfood until May 23.

This project is a follow-up to the business agreement signed between SEMAS and Lotte Wellfood in March. It aims to combine the long-standing experience and secret recipes of Baeknyeon Stores and Artisans with Lotte Wellfood's food manufacturing technology to jointly develop co-branded products and goods.

The recruitment targets are Baeknyeon Stores (excellent small business owners in the restaurant industry with more than 30 years of experience) and Baeknyeon Artisans (skilled small manufacturers in the food manufacturing sector with over 15 years of experience). Among these, any business that can participate in Lotte Wellfood's business areas?such as providing recipes for joint product development of home meal replacements (HMR), ready-to-eat foods, and meal kits, or proposing stable supply of food ingredients for raw material procurement?may apply.

After the application deadline, SEMAS will conduct business evaluations and select participating companies, with final selections to be notified individually. Selected Baeknyeon small businesses will establish a win-win cooperation model with Lotte Wellfood, and the best menu items from Baeknyeon Stores will be commercialized in conjunction with Lotte Wellfood's "Theory of SICSA" brand. For Baeknyeon Artisans, contract types such as product purchase may vary depending on the method of collaboration.

Park Sunghyo, Chairman of SEMAS, stated, "Through this project, we expect not only to expand the sales channels of Baeknyeon Stores and Baeknyeon Artisans, but also to allow more consumers to experience the value of tradition and to build a K-brand that can last for over 100 years."

This content was produced with the assistance of AI translation services.