‘WE WEAR BUSAN CITY BRAND’ Popup Store Showcases Busan Sensibility... Where Local Art Meets Fashion

Operated at the Busan Brand Shop from May 2 to June 30

The "Busan Brand Shop," an urban brand concept store operated by the city of Busan (Mayor Park Hyungjun) and the Busan Design Promotion Agency (President Kang Pilhyun), will present the urban brand popup store "WE WEAR BUSAN CITY BRAND" from May 2 to June 30, featuring the city's identity and artistic sensibility.

This popup event is a collaborative project with the local fashion brand "USOURS," and is themed as a "Museum Embracing Busan." The event will showcase and sell original artworks by Busan-based local artists, as well as graphic T-shirts inspired by these works, offering new urban brand content that blurs the boundaries between art and fashion.

In particular, the T-shirts on display are designed based on the works of eight artists who represent Busan. Visitors can see, touch, and wear the T-shirts, allowing them to experience the identity and sensibility of Busan in their daily lives. The harmonious blend of artistry and symbolism is a key feature of the collection.

The "Artist of the Week" program also draws attention. Throughout the popup period, one of the eight collaborating artists will visit the brand shop each week to interact with visitors and share immersive content about their artistic world and urban sensibility.

A variety of participatory experience activities are also available for visitors. In addition to SNS events utilizing photo zones, there will be a "Create Your Own Busan T-shirt" activity using heat transfer stickers. Visitors can select stickers themselves and customize their own unique Busan souvenir T-shirts.

A representative from USOURS stated, "We designed this event to allow people to naturally experience the Busan urban brand through collaboration with local artists," adding, "We hope this will be a special space where not only Busan citizens but also domestic and international tourists can discover the new charms of Busan."

A representative from the Busan Design Promotion Agency also commented, "This popup is a visual and sensory attempt to promote the value of the Busan urban brand," and added, "We will continue to lead the ongoing expansion of the urban brand by collaborating with various local brands in the future."

The popup store will be operated on the first floor of the Busan Brand Shop (Big Shop). For more details, please visit the official website or SNS channels of the Busan Design Promotion Agency.

Earth Hours Popup Zone Show Window.

This content was produced with the assistance of AI translation services.