Gwangmyeong City to Brand Outstanding Local Products with 'Good Morning Gwangmyeong (GM)'
Five Products to Be Selected from SMEs and Others for Design Improvement
Support for Expanding Sales Channels, Including Hometown Love Donation Return Gifts
Gwangmyeong City in Gyeonggi Province will support the sale of local gift sets featuring the local brand 'GM (Good Morning Gwangmyeong)' on regional products.
On April 30, the city announced that it will promote the 'Gwangmyeong City Local Product Development Project,' which involves discovering outstanding products from local companies and distributing them as gift sets branded with the city's local brand.
The city plans to accept applications from local small and medium-sized enterprises (SMEs), social economy enterprises, and small business owners. Afterward, a product selection and evaluation committee, composed of experts in distribution and marketing, will select five companies and provide support to improve their product packaging designs.
The improved products will be produced and sold as gift sets under the Gwangmyeong local brand. The city will support sales by utilizing a variety of local platforms and distribution channels, including participation in local event booths, entry into the souvenir shop at Gwangmyeong Cave, and listing as return gifts for the Hometown Love Donation Program.
The city will recruit participants until May 9, select the final companies to support by the end of May, and complete product improvements and gift set production by July. In August, the city plans to sign a business agreement with participating companies for joint use of the local brand, and will launch full-scale product promotion and marketing activities ahead of the Chuseok holiday.
Companies wishing to participate can apply via Google Forms. For more information, please contact the Social Economy Division of Gwangmyeong City.
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Park Seungwon, Mayor of Gwangmyeong, stated, "This project will play a significant role in enhancing the brand value and competitiveness of local products," and added, "We will spare no effort in supporting the revitalization of the local economy as well as promoting Gwangmyeong's identity and appeal nationwide."
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