Namyangju City Officially Launches Dasan Jeong Yak-yong Brand Committee, Embarking on Modern Succession of Jeong Yak-yong’s Spirit

Namyangju City Accelerates Jeong Yak-yong Brand Project
Portrait and Statue of Jeong Yak-yong to Be Unveiled to Citizens on June 14

Namyangju City in Gyeonggi Province has officially launched the Dasan Jeong Yak-yong Brand Committee to modernize the spirit of Jeong Yak-yong and expand it as a city brand.

Joo Gwangdeok, mayor of Namyangju City, is holding the appointment ceremony of the Dasan Jeong Yak-yong Brand Committee on the 2nd floor of the city hall's Yeoyudang on the 29th. Provided by Namyangju City

On April 29, Namyangju City held the appointment ceremony for the Dasan Jeong Yak-yong Brand Committee on the 2nd floor of the city hall's Yeoyudang, officially appointing 20 committee members. The launch aims to establish the city’s identity and foster civic pride, based on strengthening the public-private cooperation system.

The committee is composed of city council members, university professors, and experts in the fields of culture, economy, and urban policy. It is divided into three subcommittees: culture, education, tourism, and sports; economy, environment, construction, and transportation; and external cooperation and citizen participation. Each subcommittee will pursue effective policy development and project implementation.

A total of 27 people attended the appointment ceremony, including Joo Gwangdeok, mayor of Namyangju, committee members, and representatives from the symbolic monument production company. The event included the election of the chairperson and vice-chairperson, as well as an interim report on the production and installation of the Jeong Yak-yong symbolic monument.

According to the interim report, the coloring of the Jeong Yak-yong portrait is currently 80% complete, and the statue production is 50% complete. Both are scheduled to be unveiled to the public for the first time at the enshrinement and unveiling ceremonies on June 14.

Mayor Joo Gwangdeok stated, "The Dasan Jeong Yak-yong Brand still has a long way to go, but I hope that this first step we are taking together today will lead to a powerful leap forward for the brand. I will devote great care to each and every project so that the Dasan Brand becomes a source of pride for citizens, an identity for the city, and ultimately a brand recognized not only in Namyangju but also worldwide."

This year, Namyangju City has established an implementation plan for the Dasan Jeong Yak-yong Brand and will invest a total budget of 41.8 billion KRW in 88 projects to actively promote the brand initiative. Major projects include branding the 'Jeong Yak-yong Daycare Center,' creating the 'Jeong Yak-yong Park and Garden,' and operating the 'Yeoyudang Citizen College,' with a focus on naturally embedding the Dasan spirit into daily life.

This content was produced with the assistance of AI translation services.