"Enjoy a Lighter Drink"... Hite Jinro Revamps Zero-Sugar Isultoktok

Reduced Calories by 64% Compared to Previous Product with Zero Sugar
Gradual Rollout to Home Channels Starting in May

Hite Jinro announced on April 29 that it will revamp its leading domestic fruit-flavored sparkling alcoholic beverage brand, Isultoktok, with a zero-sugar concept. The company aims to solidify its position in the market by reflecting the "healthy pleasure" trend, which pursues both health and enjoyment.

Through this renewal, Isultoktok has been reborn as a zero-sugar beverage. While maintaining an alcohol content of 3%, the product now contains no added sugar, reducing calories by 64% compared to the previous version. Isultoktok Peach, for example, contains only 18 kcal per 100ml, allowing consumers to enjoy it lightly without burden. The package retains the original Isultoktok character and design, but now features a "Zero Sugar" label for increased visibility. The renewed product will be gradually rolled out to home channels nationwide starting in May.

Oh Sungtaek, Executive Director of Marketing at Hite Jinro, stated, "As the leading fruit-flavored sparkling alcoholic beverage brand in Korea, we decided to carry out this renewal to reflect trends and market needs. We hope consumers will enjoy the lively carbonation and pleasant sweetness of Isultoktok with the light calories of the zero-sugar beverage, free of any burden."

Meanwhile, since its launch in 2016, Isultoktok has surpassed cumulative sales of 120 million cans as of March.

This content was produced with the assistance of AI translation services.