Starseed Adds AI Agent Feature to PR Solution "Pulitzer AI"... Enhanced PR Automation

AI-based PR SaaS startup Starseed, led by CEO Son Bomi, announced on April 29 that it has newly introduced an AI Agent feature to its PR automation solution, Pulitzer AI. With this new feature, users can now handle key PR tasks such as drafting press releases, generating advertising copy, and setting news keywords much more easily, using only natural language commands without the need for separate UI operations.

The newly introduced AI Agent recognizes and analyzes user requests in real time and automatically executes the core functions of Pulitzer AI. In particular, it can process multiple complex tasks consecutively, significantly improving work efficiency. It also enables rapid responses to repetitive requests, allowing the company to reduce resources needed for customer support and enhance overall operational efficiency.

This feature addition is a response to the rising demand for PR automation in the global market and the advancement of AI technology. According to market research firm Precedence Research, the global AI Agent market is expected to grow from approximately 11 trillion KRW this year to about 330 trillion KRW by 2034, with the Asia-Pacific region predicted to experience the fastest growth. Unlike traditional rule-based chatbots, AI Agent technology?which enables natural language understanding, data analysis, and context-based decision-making?is emerging as a key tool for increasing automation levels in enterprises.

To address these market changes, Starseed is adopting the MCP (Model Context Protocol) standard developed by AI company Anthropic, standardizing the integration of functions among various agents. The company plans to more organically integrate search, generation, summarization, and editing functions within Pulitzer AI.

Son Bomi, CEO of Starseed, stated, "Our company was recently recognized for its technological capabilities and growth potential by being selected for the 'Generative AI Startup Map 2025' announced by Startup Alliance. The AI Agent feature is a core technology that evolves Pulitzer AI into an intelligent PR partner," adding, "We will continue to enhance our services to provide value beyond automation, enabling more companies and creators to easily start PR."

This content was produced with the assistance of AI translation services.