Jeonju City to Promote Installation of "Eco-friendly Banners and Electronic Billboards"

"Environmental Protection and Urban Aesthetic Improvement"

On April 24, Jeonju City in North Jeolla Province announced that it will implement the "Eco-friendly Banner Production and Support Pilot Project" and the "Installation of LED Electronic Billboards in Deokjin-gu" this year to protect the environment and improve the city's aesthetics.

Jeonju City Hall exterior. Provided by Jeonju City

Concerns about environmental pollution have been continuously raised because most existing banners are made of plastic synthetic resin, which does not decompose well in landfills and emits large amounts of greenhouse gases and carcinogens when incinerated.

As the city was selected for the Ministry of the Interior and Safety's "Support Project for Recycling Banners and Other Materials," it plans to support each department this year to produce and install approximately 350 administrative banners using eco-friendly materials as a pilot initiative.

Through this effort, the public sector is expected to take the lead in setting an example for eco-friendly transition, thereby raising awareness of the use of eco-friendly materials in the private sector as well.

Additionally, the city plans to install LED electronic billboards in Deokjin-gu to reduce the proliferation of illegal advertisements and provide local small business owners with legitimate and effective advertising opportunities.

Last year, one billboard was installed at the Unification Square intersection in Wansan-gu for pilot operation, and with the selection for the Ministry of the Interior and Safety's "Support Project for Expanding Public Electronic Billboards," the city will proceed with an additional installation near Hwagae Intersection in Deokjin-gu this year.

Through these two projects, the city aims to establish effective outdoor advertising infrastructure that does not harm the urban landscape, while also promoting eco-friendly practices throughout the administration to reduce environmental pollution.

Furthermore, the city intends to create a healthy outdoor advertising environment that both Jeonju citizens and local merchants can benefit from together.

Kook Seungcheol, Director of the City Construction and Safety Bureau, stated, "Supporting eco-friendly banners and expanding electronic billboards are policies that can realize environmental protection and improvement of the city's aesthetics, respectively," and added, "We will continue to identify and implement various policies to reduce carbon emissions, promote resource circulation, and create a healthy outdoor advertising environment."

This content was produced with the assistance of AI translation services.