A Sweet Embrace for Your Lips... The Korean "Donut Lip Serum" That Took the U.S. by Storm

Laneige launches new "Glaze Craze Tinted Lip Serum" in Korea
A multi-functional lip care product inspired by donuts
Features lightweight, non-sticky formula and donut-shaped applicator
Contains 95% skincare ingredients for improved lip condition

Amorepacific announced on April 24 that its cosmetics brand Laneige will launch the new "Glaze Craze Tinted Lip Serum" in Korea.

The "Glaze Craze Tinted Lip Serum" is a lip care product that provides the effects of a lip balm, tint, and lip gloss all at once. After its launch in the U.S. market in February this year, it gained significant attention locally, frequently selling out and being nicknamed the "Donut Lip Serum." Even before its domestic launch, the product had already generated high expectations among beauty enthusiasts in Korea.

Inspired by donuts, the product is available in six colors: Sugar Glaze, Strawberry Sprinkle, Peach Glaze, Maple Glaze, Cinnamon Sugar, and Raspberry Jam. Each variant features a unique scent. Its key feature is a lightweight, non-sticky formula that adheres smoothly to the lips and delivers a radiant shine.

With a formula that is easy to layer, users can apply it as desired?from a sheer look to vivid color and high-shine effects. The product container is equipped with a donut-shaped applicator, providing a plush feel that gently hugs the lips and adds a fun element to the application.

The "Donut Lip Serum" offers a glossy finish that lasts for 12 hours on dry lips and is made with 95% skincare ingredients, allowing for noticeable improvement in lip condition after one week of use. It contains "polypeptide" to help with lip elasticity, "pomegranate seed oil" for its rich antioxidant benefits, and "argan ceramide" to strengthen the skin’s moisture barrier and deliver hydration and nourishment to the lips.

The new Laneige Glaze Craze Tinted Lip Serum (Donut Lip Serum) is available for purchase not only at Olive Young but also through domestic online commerce channels.

This content was produced with the assistance of AI translation services.