Daejeon-Style Brand Taxi "KkumT" Launched... 1,500 Taxis to Operate in Daejeon

Daejeon City Signs Agreement with Anycall Mobility, KakaoT Regional Franchise Operator

Lee Jangwoo, Mayor of Daejeon (center), signed the 'DreamT Cooperation Project Business Agreement' with Anycall Mobility and the Daejeon Private Taxi Transport Business Association on the 21st. / Daejeon City

The Daejeon-style franchise taxi, "KkumT," featuring Daejeon's mascot "Kkumdori," has been officially launched.

On April 21, Daejeon City announced that it had signed the "KkumT Cooperation Project Business Agreement" with Anycall Mobility, the KakaoT regional franchise operator, and the Daejeon Private Taxi Transport Business Association in the reception room of City Hall.

The KakaoT regional franchise business is a cooperative business model between Kakao Mobility and local communities. Under this model, the franchise operator is responsible for business operations, while Kakao Mobility focuses on IT technology development and support for the KakaoT app.

After being selected as the KakaoT franchise operator for the Daejeon area last year, Anycall Mobility applied for a Passenger Car Platform Transport Franchise Business License from Daejeon City in March. On March 24, the company was granted the license on the condition that "fares and call fees (additional services) will follow Daejeon City's policies."

In consultation with Anycall Mobility, the city decided to name the new regional franchise taxi brand "KkumT (Kkumdori Taxi)." The taxis will feature a Kkumdori roof light and an exterior sticker on the side with the phrase "With Kkumdori, KkumT."

Since Anycall Mobility will cover 50% of the installation cost for the roof lights, the city expects that, with this year's budget of 90 million won and a unit cost of 120,000 won per light, it will be able to support the installation of "Kkumdori roof lights" on approximately 1,500 taxis.

Previously, in September of last year, the city launched the "Kkumdori Taxi" by installing "Kkumdori roof lights" on 2,000 taxis for the first time.

With the launch of "KkumT," passengers will now be able to use "KkumT" taxis through the KakaoT app as well.

Kim Seongtae, Chairman of Anycall Mobility, stated, "Our goal is to franchise more than 1,500 'KkumT' taxis this year, and by providing driver hospitality training and differentiated service quality management such as Cesco vehicle management, we will raise the overall service level of taxis in Daejeon."

Kim Junon, Chairman of the Daejeon Private Taxi Transport Business Association, said, "We will actively cooperate in recruiting franchise taxis for 'KkumT' and work to protect the rights and interests of our members."

Lee Jangwoo, Mayor of Daejeon, stated, "I hope that 'KkumT' will establish itself as a representative brand of Daejeon, revitalize the local economy, and become a premium taxi that promotes Daejeon nationwide."

This content was produced with the assistance of AI translation services.