GS The Fresh Supports Independence of Young Adults with Developmental Disabilities... Purchases 200 Tons of Tomatoes

Purchased and Sold Tomatoes from Smart Farm "Purme Social Farm"
Sales Increased 30 Times... Expanding Sales Channels and Fulfilling Social Responsibility

GS The Fresh, a supermarket operated by GS Retail, announced on April 21 that it has purchased over 200 tons of tomatoes produced and cultivated directly by young adults with developmental disabilities.

A fruit MD from GS The Fresh is introducing tomatoes purchased from Purme Social Farm and sold at their stores. Provided by GS Retail

Since 2021, GS The Fresh has been a partner company of Purme Social Farm, a smart farm supporting the independence of young adults with developmental disabilities. In addition to purchasing and selling tomatoes grown and harvested by these young adults to expand their sales channels, GS The Fresh has also contributed its expertise in agricultural distribution by assisting with variety selection and product planning since the establishment of Purme Social Farm.

The "Premium Snack Tomato" sold by GS The Fresh features removed stems for convenience, high sweetness, thin skin, and a crisp texture. It is available in two weights, 500g and 750g, at GS The Fresh offline stores.

GS The Fresh has also achieved sales growth by leveraging its nationwide offline distribution network and marketing and promotional infrastructure. Compared to the initial launch period from July to September 2021, sales of "Premium Snack Tomato" in the first quarter of this year increased by approximately 30 times.

Employees from the fresh MD (merchandiser) division at GS Retail have worked alongside young adults with developmental disabilities from Purme Social Farm to cultivate and harvest cherry tomatoes, as well as to sort and package them. The company also plans to continue volunteer activities in the first half of this year.

Joo Kyungseop, a fruit MD from GS Retail, said, "We are very proud to be able to provide tangible support for the independence of young adults with developmental disabilities through our collaboration with Purme Social Farm," adding, "We will continue to strengthen our ESG (Environmental, Social, and Governance) management by engaging in activities that fulfill our corporate social responsibility."

This content was produced with the assistance of AI translation services.