LG Electronics Unveils Next-Generation Cinema LED 'Miraclass'

Operating Two Special Auditoriums at Megabox COEX
"Delivering an Outstanding Viewing Experience to Movie Fans"

LG Electronics is introducing its next-generation cinema LED, 'LG Miraclass,' for theaters. The company aims to strengthen its leadership in the commercial display market by providing an outstanding viewing experience.

LG Electronics announced on the 21st that it will supply LG Miraclass to Megabox COEX in Gangnam-gu, Seoul through collaboration with Megabox. The company will operate special auditoriums equipped with LG Miraclass in two screening rooms, and plans to supply LG Miraclass to other locations, including the newly opened Megabox Guui East Pole in Gwangjin-gu.

LG Electronics announced on the 21st that it will supply the next-generation cinema LED 'LG Miraclass' to Megabox COEX in Gangnam-gu, Seoul through collaboration with Megabox. LG Electronics

The name LG Miraclass combines 'Miracle' and 'Class,' signifying an 'extraordinary viewing experience.' With 4K resolution and self-emissive pixels, it delivers exceptional contrast ratio and color reproduction, providing uniform brightness across the entire screen to immerse viewers. The display offers distortion-free clarity, deep blacks, and rich colors and textures, allowing audiences to become deeply absorbed in the film.

With the auditorium lights off, the brightness can be adjusted in five steps, from 48 nits?ideal for movie screenings?to a maximum of 300 nits. LG Electronics explained that this enables not only brighter 3D movie screenings compared to standard 2D films, but also clear image quality for conferences and premieres held with the lights on.

LG Electronics and Megabox have agreed to collaborate to innovate the moviegoing experience. Megabox aims to revolutionize the overall entertainment experience for its patrons by actively utilizing LG Miraclass not only for movie screenings but also for various events held at its theaters. At the premiere of the film 'Yadang' on April 15, live interviews with the cast were broadcast on the screen. By leveraging LG Miraclass's ability to deliver high resolution and brightness even with the lights on, the event offered an enhanced and engaging experience for attendees.

Since commercializing cinema LED in 2020, LG Electronics launched the LG Miraclass cinema LED brand in 2023. The company supplies cinema solutions worldwide, including the Meryl Streep Center in the United States, as well as in Spain, Taiwan, France, and Thailand. LG Miraclass is also scheduled to be installed in Australia and Morocco within the first half of the year.

Oh Seungjin, Head of MS Marketing at LG Electronics Korea Sales Division, said, "Through LG Miraclass, which has been well received by global movie fans, we will deliver an extraordinary viewing experience to domestic audiences as well."

This content was produced with the assistance of AI translation services.