Songpa-gu Pungnap-dong Has Changed Completely! ...Significant Effect on Commercial Area Revitalization

Completion of Specialized Street Featuring 'Hanseong Baekje' Design as Part of Pungnap-dong Residential Environment Improvement Project
Renovation of Signs, Awnings, and Facades for 45 Buildings and Over 80 Stores... Revitalization of Local Commercial District Anticipated

Songpa-gu (Mayor Seo Gang-seok) announced that it has completed the 'Pungnap-dong Specialized Street Creation Project,' which has been promoted since last year to revitalize the Pungnap-dong commercial district, which had been stagnant due to long-term cultural heritage preservation policies.

The streets of Pungnap-dong have changed beyond recognition.

The project target area, Pungnap-dong street (Olympic-ro 51-gil), is the main entrance road of the area and a representative street of Pungnap-dong, but it was deteriorated, lacked distinctiveness, and did not reflect the local identity. In particular, the stores along the main road have faced many difficulties such as shrinking commercial areas due to development restrictions as they are included in the 'Pungnap Fortress Cultural Heritage Protection Zone.'

Accordingly, the district office applied a modern reinterpretation of the 'Hanseong Baekje' historical culture design to the frequently used residential streets, newly renovating the streetscape of Pungnap-dong.

Especially, an integrated design reflecting the unique local identity of Pungnap-dong was introduced, focusing on improving the exterior of 45 buildings and over 80 commercial facilities along the streets. This was promoted as part of the Pungnap-dong residential environment improvement project, with 500 million KRW of city funds invested.

First, 190 old signs and awnings were replaced with new designs that reflect the local identity. The signs were refurbished by applying the layered cross-section form of Pungnap Fortress, and designs incorporating motifs from the Baekje Hanseong period’s representative roof tile patterns?such as the coin pattern (Jeonmun) and the beast face pattern (Sumun)?were used, symbolizing wishes for prosperity and protection from misfortune, transforming the street into a distinctive area.

Additionally, the facades of buildings along the street were newly transformed. On the lower floors of buildings finished with red bricks or tiles from the 1980s and 1990s, facade decorations were installed using 'old brick tiles' similar in texture to Pungnap Fortress.

Furthermore, to create a pleasant street environment, 43 locations of utility poles and communication poles along the street were equipped with anti-advertisement attachment sheets to prevent illegal postings.

Previously, the district improved the road environment on Pungnap-dong streets to secure convenience for residents. Road surfaces were paved and stamped to prevent slipping and enhance visibility, and painting with Pungnap-dong integrated design patterns was applied to strengthen local symbolism. This year, a themed garden and toy library linked with the Dongseong Wall were created at the entrance of the specialized street, and next year, the Pungnap Public Library is scheduled to open.

Seo Gang-seok, Mayor of Songpa-gu, said, "With this improvement of the Pungnap-dong specialized street, we hope that the Pungnap-dong commercial district, which has long suffered due to being tied to the cultural heritage protection zone, will regain its original vitality." He added, "We will continue to carry out various projects that contribute to revitalizing the local economy and improving the quality of life for merchants and residents."

This content was produced with the assistance of AI translation services.