Shinsegae Simon and Crown Haitai Join Hands to Expand Sculpture Art Experience

Artworks from Crown Haitai Confectionery Group's 'Art Valley'
Displayed Throughout the Shopping Mall

Shinsegae Simon and Crown Haitai Confectionery Group announced on the 11th that they have signed a Memorandum of Understanding (MOU) at Yeoju Premium Outlets to promote the development of culture and arts and to expand the base of sculpture art.

Shinsegae Simon CEO Kim Young-seop (right) and Crown Haitai Confectionery Group Chairman Yoon Young-dal viewing the sculpture exhibition at Yeoju Premium Outlets. Photo by Shinsegae Simon.

At the signing ceremony, key figures including Kim Young-seop, CEO of Shinsegae Simon, Yoon Young-dal, Chairman of Crown Haitai Confectionery Group, and 14 representative sculptors attended. Before the event, the attendees also took time to appreciate the sculptures exhibited at Yeoju Premium Outlets.

This agreement was established to provide customers visiting the outlet with rich opportunities to enjoy culture by utilizing the specialized spaces and content of both companies. Through continuous cooperation, the two companies plan to expand the experience of sculpture art while creating a successful example of art retail where art and shopping spaces harmonize.

Following the Busan Premium Outlets in September last year, Shinsegae Simon and Crown Haitai have been presenting the 'Outdoor Sculpture Art Festa' at Yeoju Premium Outlets since March this year. Visitors can enjoy over 50 sculptures by about 30 of Korea’s top sculptors, exhibited through Crown Haitai Confectionery Group’s 'Art Valley' throughout the shopping center. In September, the artworks will be replaced to offer customers a fresh visual experience year-round.

CEO Kim Young-seop said, "We are providing customers visiting the outlet with an 'art retail' space where they can experience not only shopping but also art and relaxation together," adding, "We hope this agreement will serve as a foundation for continuous cultural exchange between the two companies."

This content was produced with the assistance of AI translation services.