A Massive 'Lego' Factory in Vietnam Facing Tariff Bomb... Let's See Where It's Sold

A large-scale factory of the global toy company Lego has opened in Vietnam, which the United States had announced it would impose an ultra-high reciprocal tariff of 46%. Lego stated that the products manufactured at this factory will be supplied to Asia and will not be exported to the United States.

Vietnam Lego Factory. Photo by AP Yonhap News

According to AP and AFP news agencies on the 10th (local time), Lego opened a factory in Binh Duong Province in southern Vietnam the day before. This factory, completed with a $1 billion (about 1.5 trillion KRW) investment by Lego in Vietnam, is Lego's sixth factory worldwide and the second in Asia after China.

Lego stated that the products produced here are targeted at the Asian market, including South Korea, Japan, Australia, Vietnam, and other Southeast Asian countries. Niels Christiansen, Lego's CEO, who visited Vietnam the day before, explained, "It is important to be located close to countries with high sales and many fans of Lego," and he does not expect disruptions in product manufacturing due to changes in the global supply chain.

Lego explained that products manufactured at this factory will not be exported to the United States, which recently announced a 46% reciprocal tariff on Vietnam.

Lego also announced plans to open a distribution center in nearby Dong Nai Province to serve the Asian and Australian markets.

In particular, Lego has announced goals to reduce greenhouse gas emissions by 37% by 2032 and achieve zero greenhouse gas emissions by 2050. At the newly opened factory, Lego aims to be the first in Vietnam to use 100% eco-friendly energy.

To this end, the factory plans to secure about 75% of its electricity consumption through 12,400 solar panels installed on the factory roof and a 300,000㎡ solar power plant being built nearby. The remainder will be covered by purchasing Renewable Energy Certificates (REC).

The factory is expected to create employment for more than 4,000 people.

Meanwhile, the United States, which initially planned to impose a 46% reciprocal tariff on Vietnam, designated Vietnam as a waiver country on the 9th (local time). Vietnam's trade surplus with the U.S. was $123.5 billion (about 178 trillion KRW) last year, ranking fourth after China, the European Union (EU), and Mexico.

This content was produced with the assistance of AI translation services.