Dongkuk Steel, 'New Business Launch Ceremony' in Pohang... Production of High-Value New Products

Introducing 'DK Green Bar' and 'D-Mega Beam'
Focusing on Differentiation... Plans to Discover New Demand

Dongkuk Steel Group's Dongkuk Steel has embarked on the production of high value-added new products to overcome the complex crisis in the steel industry. The plan is to discover new demand and secure future growth engines.

Group photo at the ribbon-cutting ceremony celebrating the launch of Dongkuk Steel's new business. Photo by Dongkuk Steel

On the 10th, Dongkuk Steel announced that it held a ceremony at its Pohang plant to mark the initial shipment of the glass fiber reinforced plastic rebar (CFRP) brand 'DK Green Bar' and the initial production of the large welded steel section brand 'D-Mega Beam.' The company stated that these products are significant because they represent an attempt to differentiate by developing new materials and creating customized products in the mass-production-oriented bar steel market.

The DK Green Bar is a new special rebar product from Dongkuk Steel, following coil, seismic, and cryogenic rebars. It is reinforced with glass fiber and polymer resin. Compared to conventional rebar, it offers corrosion resistance, seismic performance, lightweight, electrical insulation, and eco-friendliness. Following the partial revision of the Ministry of Land, Infrastructure and Transport's concrete structure design standards in December last year, design standards related to GFRP have been established, and continuous market demand expansion is expected.

The D-Mega Beam is a product created by joining thick plates into steel section shapes using advanced Italian welding equipment. It features customized responses without size restrictions, enabling production of 'extra-large size' units not available in the existing domestic market. Dongkuk Steel explained that this will allow implementation of sizes ranging from a minimum of 150mm X 300mm to a maximum of 3000mm X 1250mm based on H-beams. A company official said, "The ability to respond to large-scale construction site orders will increase, and profitability improvement is also expected."

Meanwhile, about 50 key stakeholders attended the event, including Lee Kang-deok, Mayor of Pohang; Jeon Ik-hyun, Chairman of the Steel Management Corporation; Kim Sang-jae, Head of Dongkuk Steel Pohang Plant; Kim Young-hwan, Director of Dongkuk Steel Central Technology Research Institute; Choi Woo-il, Sales Director of Dongkuk Steel; and executives in charge of production, management, and sales.

At the product signing ceremony, Kim Sang-jae, Head of Dongkuk Steel Pohang Plant, wrote, "D-MEGA BEAM, DK GREEN BAR, Dongkuk Steel's new start!" and Mayor Lee Kang-deok of Pohang wrote, "Beyond change, towards innovation!" Dongkuk Steel Pohang Plant plans to permanently exhibit the initial D-Mega Beam production product bearing these signatures in the Pohang plant showroom.

This content was produced with the assistance of AI translation services.